How Training Companies Can Benefit from Google for Jobs
In the “ May 2019,” Google integrated its job portal, Google for Jobs, into United States of America. Since then, available job listings have been filtered to match each job search query and displayed on Google’s results page.
Now many are asking: How can companies offering apprenticeships benefit from Google for Jobs?
Job seekers primarily use Google when searching for apprenticeship opportunities
Most apprentices looking for a training company or business are still in school. This means they’ve had little to no exposure to job boards like Stepstone, Indeed, or Monster. It’s therefore hardly surprising that, according to the 2019 Apprentice Recruiting Trends report, about 84.3% of apprentice applicants start their search on Google.
But why is it then so difficult to find the right company?
Unlike students, companies offering apprenticeships tend to rely on the job boards mentioned above when it comes to finding applicants. According to the study, 86.3% of companies offering apprenticeships do not primarily use Google for recruitment. There is a large supply and equally high demand in this sector, yet applicants and employers often miss each other in their search.
How can Google for Jobs help training companies find the right applicants?
3 key benefits for companies offering apprenticeships:
Job postings reach a wider audience
Search algorithms guide apprentices to the right job openings
Higher number of applications
If training companies have their own career page, job postings can be automatically imported into Google for Jobs, provided the technical requirements are met. If this is not the case, companies can publish their job postings on Google through providers such as SEO for Jobs. SEO for Jobs enables companies to post job listings directly on Google for Jobs. These can be edited and optimized manually.
This can be particularly helpful for companies offering apprenticeships. In his blog Personalmarketing2null , Henner Knabenreich points out that the 2017 Apprentice Recruiting Trends report already recognized that applicants want more information in job postings, especially regarding the structure of the apprenticeship program and a practical description of the job profile.
Furthermore, most applicants begin their search for an apprenticeship in a very haphazard manner. They usually just type “apprenticeship” or “apprenticeship near me” into the search bar. Google can then use specific search algorithms to display relevant job listings and even analyzes previous search behavior to suggest positions that match the searcher’s interests. Companies’ job postings are then displayed directly in the search results, making it more likely that applicants will click on these listings.
Since most applicants are high school students, the search often takes place on mobile devices. Here, too, Google for Jobs offers the advantage that companies’ job postings are displayed just as effectively as they would be on a large laptop screen.
Another advantage is that about 40% of apprentices prefer positions close to home. Google immediately takes the location into account when a search query is entered and consequently displays apprenticeship positions in the immediate vicinity. This also gives companies the opportunity to receive a higher number of more suitable applications for their job postings.
Why You Should Start Using Google for Jobs Now
Statistics show that searches for apprenticeship positions on Google peak during the winter months, especially after the winter holidays season ends and at the beginning of the year. Therefore, now is the ideal time to prepare job postings for the next round of apprenticeships and publish them on Google for Jobs.
Summary
Google for Jobs plays an important role for both applicants and companies offering apprenticeships. Since most apprentices start their search on Google and rarely look elsewhere, it’s all the more important for companies offering apprenticeships to use Google for Jobs. Not only does this increase reach—which is an advantage—but it also offers the opportunity to optimize job postings with providers like SEO for Jobs so that they appeal to many apprentices and contain the information they’re looking for.
Through the integration with Google Maps, nearby job openings are displayed directly —a factor that nearly half of all apprentices consider an important criterion. Google for Jobs has become virtually indispensable for training companies looking to find suitable and qualified apprentices.
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