Achieve more with targeted advertising for your jobs
SEO for Jobs is the perfect partner to easily post your job ads on Google for Jobs. Learn below how you can publish your first ad in just a few steps.
You have not placed a job ad yet? No problem! Just try it out by creating a free account.
Place advertising
You can now also use SEO for Jobs to place your job ads as targeted advertising in Google searches. This maximizes your visibility and allows you to reach potential applicants even faster and more prominently.
Requirements for placement:
An active SEO for Jobs plan.
At least one job advertisement already published in your account.
It's that simple:
Log in: Log in to your personal SEO for Jobs account.
Select area: Directly on the welcome page you will find the new window with the heading "Advertising".
Start advertisement: Click on the "Place advertisement" button . A clear dialog will open immediately, guiding you step by step through the most important information that should be included in your ad.
An overview of your advertisement
For maximum convenience, the text fields of your advertisement are automatically pre-filled with the information from your existing job advertisement.
If you have placed several jobs, the selection process is very simple: when you click on the process, an overview window with your job advertisements opens directly. In this overview, simply select the job for which you would like to start the advertising campaign. The data is then immediately transferred to the advertisement.
The "Ad Boost" Slider
Once you’re on your job’s details page and have reviewed all the information, all that’s left is to run the ad. To do so, simply click “Activate Now.”
In the “Advertising” section, you can set your daily budget. After activation, you can adjust your daily budget at any time or pause the ad at any time—there’s no minimum duration.
You must have a balance in your advertising account. As soon as the ad is activated, the system runs it fully automatically, and it goes live immediately. Just activate it—that’s it.
Make your applicant management system fit for Google for Jobs - without interfering with the website
Editing your ad
The texts in the ad can of course also be edited manually. However, some important factors should be taken into account.
The two titles must not be longer than 30 characters each and the descriptions must not be longer than 90 characters. Which title or description appears in the ad is decided by Google. It varies whether only one or two titles and descriptions are shown. This also depends on whether the search is done from a mobile or desktop device.
The keywords should reflect the search intent of potential applicants so that the ad appears in the relevant search results. In most cases, the various parts of the job title are used as a basis.
Google uses the specified work location to determine where the ad will be displayed. If a specific address or city is provided, the radius is limited to the immediate vicinity. If no specific location is provided, or only “ United States of America,” the ad will appear nationwide in Google Search for relevant search terms.
Flexible Control with a Daily Budget (Ad Weeks) You set a daily budget for each ad—that is, the maximum average amount spent per day. You only pay for actual performance (pay-per-click). You can flexibly top up your budget via your advertising account—automatically, if desired, as soon as the balance falls below a certain threshold. This allows you to keep track of your costs at all times and specifically increase the reach of individual job postings.
The actual number of people reached varies greatly depending on the specific job posting. For example, a job posting for a marketing manager will reach more people than one for a nuclear physicist.
The phone number is automatically retrieved from your SEO for Jobs user account and can be updated there at any time.
The link in the ad also corresponds exactly to your selected application method. If you’ve provided a website for applicants, the ad will link to that site as well. If an email address is provided, the full job posting will display an email button that allows applicants to send an email directly with a single click.
Once you’ve finished editing the ad for your job posting, you’ll see a preview at the very bottom of the page.
