Achieve more with targeted advertising for your jobs
SEO for Jobs is the perfect partner to easily post your job ads on Google for Jobs. Learn below how you can publish your first ad in just a few steps.
You have not placed a job ad yet? No problem! Just try it out by creating a free account.
Place advertising
You can now also use SEO for Jobs to place your job ads as targeted advertising in Google searches. This maximizes your visibility and allows you to reach potential applicants even faster and more prominently.
Requirements for placement:
An active SEO for Jobs plan.
At least one job advertisement already published in your account.
It's that simple:
Log in: Log in to your personal SEO for Jobs account.
Select area: Directly on the welcome page you will find the new window with the heading "Advertising".
Start advertisement: Click on the "Place advertisement" button . A clear dialog will open immediately, guiding you step by step through the most important information that should be included in your ad.
An overview of your advertisement
For maximum convenience, the text fields of your advertisement are automatically pre-filled with the information from your existing job advertisement.
If you have placed several jobs, the selection process is very simple: when you click on the process, an overview window with your job advertisements opens directly. In this overview, simply select the job for which you would like to start the advertising campaign. The data is then immediately transferred to the advertisement.
The "Ad Boost" slider
If you are on the details page of your job and have looked at all the information, all you need to do now is place the ad. This is easily done with the "Ad Boost" slider:
You will find this slider at the bottom right. All you have to do is move it to the right to set the desired duration in weeks.
Whether the advertising is active immediately or is paid for first depends entirely on the plan you have booked: Depending on the tariff, the advertising budget is either already included or the purchase is processed directly via your plan. As soon as this is done, the advertising is placed fully automatically by the system and is immediately active. Simply push, done.
Make your applicant management system fit for Google for Jobs - without interfering with the website
Editing your ad
The texts in the ad can of course also be edited manually. However, some important factors should be taken into account.
The two titles must not be longer than 30 characters each and the descriptions must not be longer than 90 characters. Which title or description appears in the ad is decided by Google. It varies whether only one or two titles and descriptions are shown. This also depends on whether the search is done from a mobile or desktop device.
The keywords should reflect the search intention of potential applicants so that the ad also appears in the corresponding search results. In most cases, the various parts of the job title are used as a basis.
Google decides where to display the advertisement based on the specified place of work. If a specific address or city is specified, the radius is limited to the immediate vicinity. If no specific location is specified or only United States of America, the advertising will be displayed nationwide in the Google search for corresponding search terms.
Flexible control with advertising weeks (Ad Weeks) Instead of a traditional budget, you can flexibly control the duration of your ad via so-called Ad Weeks using a slider. Depending on the plan selected, ad weeks are already included. If you want to increase the reach or extend the duration, you have two options: You can either add additional advertising weeks to your existing plan or upgrade the plan, or you can make a one-off purchase of a certain number of advertising weeks for the respective ad.
How many people are actually reached varies greatly depending on the job advertisement in question. For example, a job advertisement for a marketing manager will reach more people than a job advertisement for a nuclear physicist.
The telephone number is automatically taken from your SEO for Jobs user account and can be adjusted by you at any time.
The linking of the advertisement also corresponds exactly to your selected application method. If you have stored a website for the applicant, the advertisement will also lead to this. If you have entered an e-mail address, the complete job offer is displayed with an e-mail button that applicants can click to send an e-mail directly.
Once you have finished editing the advertisement for your job offer, you will see a preview at the bottom of the page.
