Tip 6: Employer Branding with Google for Jobs

In the war for talent, your employer brand should be present on all channels. Learn how you can position your company as an attractive employer on Google for Jobs and reach candidates via Google Job Search.

Create a free profile

What is Employer Branding?

For many years, there has been a shortage of skilled workers in United Kingdom. Employer branding means something like"Employer Branding" and is a corporate strategy measure to present one's own company as an attractive employer and to make it known.

As with other marketing measures, Employer Branding is about being present on as many platforms as possible. This increases the chance that potential candidates become aware of your company and are interested in it.

You have probably already maintained your employer profile on various platforms. Now it is also important to create a permanent presence on Google for Jobs (google.co.uk).

Permanent presence on Google for Jobs

For most Internet users, the job search begins at Google. Google's job search feature displays job listings from potential new employers right on the home page. To get your business on Google for Jobs, you need to either post job ads that are optimised for Google or create a free business profile.

With a free company profile you secure a permanent place on Google for Jobs - logo, contact person as well as important information about the company can be deposited quite comfortably. If a candidate is interested in your company, a link will take him to your website where he can obtain further information or even submit an unsolicited application.

Present your company where candidates are looking for it

Especially small and medium-sized companies that do not have permanent job advertisements can still benefit from Google for Jobs. But even for larger companies, a clean presence on Google for Jobs is advantageous.

  1. Employer Branding at Google for Jobs

  2. Direct linking to your own career page

  3. Creation and publication free of charge

How to create your employer profile on Google for Jobs

To ensure that your company has a permanent presence on Google for Jobs, it's easy to create a free employer profile. It only takes a few minutes to set up. Once set up, your profile can be published immediately. The service is completely free. Get started now.

1. create a free account

In order to create and later manage your employer profile, you need a free user account. All you need is a valid email address or a Google account.

Create a free account

2. enter employer information

After you have created your user account, you can directly start creating your employer profile. Use the convenient online editor to enter all the relevant information about your company.

Tip: The more information you disclose, the more interesting you will be perceived as an employer.

3. publish your profile and analyse clicks

Once you have entered all the important information about your company, you can publish your employer profile on Google for Jobs with just one click.

After publication, you can see in your user account how often your employer profile was searched for and displayed on Google for Jobs.

Create employer profile now

With a free employer profile at Google for Jobs you secure a permanent place at the search engine giant. This way you ensure that your company remains findable even if you don't have any jobs actively advertised at the moment.

The permanent presence of your company on Google for Jobs is an important building block for your Employer Branding strategy and only a few clicks away.

Create your free account

Create your free user account now with just a few clicks and in the next step create your employer profile, which is also free.

Create a free account now
All data is transmitted encrypted.
Would you like to try out recruiting via Google? Create a free account now.

Free Consultation

We would be happy to provide you with advice and assistance to list your job ads at Google for Jobs!

Olivia Wilson
Google Jobs Expert
Get consulting now without obligation. We are happy to call you back - just send us a short message.
Request Callback
All data is transmitted encrypted.

That was successful

We will contact you at the latest If it is more urgent, we can be reached at +44 20 4571 7688 .

Register for free

Create a free account and get started on your job posting.

Olivia Wilson
Google Jobs Expert
Have questions? Call Us!
Start for free
All data is transmitted encrypted.

Check for free

Check to see if your job postings are ready for Google for Jobs within a few seconds.

Congratulations. You are already well prepared for Google for Jobs .
Chack now
All data is transmitted encrypted

Test result

Loading preview …
Show result
A good start. Your job posting is good accessible with a loading time of seconds.
Please check the link as it is not available.
Content readable
The basis has been created. The contents of the job posting are machine-readable.
Content readable
Since the link cannot be reached, we were unfortunately unable to check whether the content was legible.
Ready for Google for Jobs
Congratulations - the schema data for the job posting are available. This allows Google for Jobs to list the job posting
Ready for Google for Jobs
Your job ad is not yet ready for Google for Jobs. Prepare now
Ready for Google for Jobs
Since the link cannot be reached, we were unfortunately unable to check whether suitable schema data is available.
Job seekers available
A good start. Job postings for " " are actively searched for by prospective employees on Google for Jobs.
Publication possible
It is possible to publish job postings in the " " section.
Register now
Create your account and save 10% on all plans. Use the full potential of Google for Jobs. So nutzen Sie das Potential von Google for Jobs voll aus.
‹ back
All data is transmitted encrypted.
Create Free Employer profile
Create your employer profile now without obligation and free of charge.