Social Media Manager (SAAS) - 112025- PBSMM

Position: Social Media Manager Number of hours: TBD (Project Based) Schedule: TBD Responsibilities: Social Media Strategy & Planning Develop and execute a comprehensive social media strategy aligned with brand goals. Plan monthly content calendars and campaign schedules. Stay updated on social media trends, platform features, and best practices. Content Creation & Management Create, edit, and publish engaging content (posts, videos, reels, stories, etc.). Coordinate with designers, photographers, and videographers to produce high-quality assets. Maintain brand voice and visual consistency across platforms. Community Engagement Monitor social channels, respond to comments/messages, and foster community conversations. Manage social listening to identify opportunities, feedback, and emerging topics. Build relationships with influencers, customers, and brand advocates. Analytics & Reporting Track KPIs such as reach, engagement, growth, CTR, and conversions. Produce monthly performance reports with insights and recommendations. Optimize content based on performance data. Collaboration & Campaigns Work with marketing, product, and sales teams on integrated campaigns. Coordinate paid social ads with the digital marketing team. Support event promotions, product launches, and brand initiatives. Requirements: Bachelor’s degree in Marketing, Communications, Journalism, or related field. 25 years of experience managing social media for a brand or agency. Strong understanding of platforms (Instagram, Facebook, TikTok, X/Twitter, LinkedIn, YouTube, Pinterest). Skilled in content creation (copywriting, video editing, basic design). Familiarity with analytics tools (Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, etc.). Excellent communication, creativity, and time-management skills.