Social Media Manager (PB - 05132025 - PTSMM)

Position: Social Media Manager Number of hours: 20 hours/week Schedule: EST Tasks required: Assist in ideating and building monthly content calendars Create engaging short-form content (Reels, TikTok, carousels, memes, stories) Schedule and publish content across Instagram, TikTok, and Facebook Monitor trends and suggest creative adaptations for the company’s brand Reply to DMs, comments, and brand mentions in a consistent tone of voice Support community building through authentic interaction Help moderate future brand-led groups (e.g., private Facebook communities) Track competitor activity and viral trends in the tattoo/skincare space Monitor engagement metrics and follower growth Prepare short weekly performance reports with insights and learnings Focus Channels: Instagram: Main visual storytelling and engagement platform TikTok: Trend-forward, short-form video for virality and discovery Facebook: Support regular brand updates and community growth; potential to manage a private group Reddit & Podcasts: Monitor discussions and suggest advertising opportunities Success Metrics (KPI) Growth in engagement rate and followers (Instagram, TikTok) Consistent and quality content output Fast, on-brand community response times Content reach and virality, especially for Reels/TikTok Initiative and trendspotting Requirements : Currently pursuing or recently graduated with a degree in Marketing, Communications, Media, or a related field Prior internship or freelance experience in social media, marketing, or content creation is a plus Familiarity with managing brand accounts on Instagram, TikTok, and Facebook Proficiency in content creation tools such as Canva, CapCut, Lightroom, or similar Understanding of platform algorithms and content trends, especially for Instagram Reels and TikTok Basic knowledge of analytics tools (e.g., Instagram Insights, TikTok Analytics) Ability to use scheduling platforms (e.g., Later, Buffer, or Meta Business Suite) is a plus Strong copywriting ability with a witty, relatable, and brand-consistent tone A good visual sense and understanding of brand aesthetics Confident in creating and editing short-form video content Comfortable engaging with audiences via DMs, comments, and mentions Highly organized with the ability to manage content calendars and multiple deadline Self-motivated and able to work independently in a remote setting Comfortable receiving and applying feedback quickly Passion or strong interest in tattoo culture , skincare, or lifestyle branding Fast learner who stays up to date on social media trends Detail-oriented, proactive, and eager to contribute creative ideas Fluent in English (written and spoken)