Social Media Marketing Specialist (SV - 11092023 - PTSMMS)

Position: Social Media Marketing Specialist Number of hours: 20 hours/week Schedule: 9AM to 12NN, UK Time Tasks required: Utilize social media to find and attract relevant audiences, and customers, as defined above and in the marketing strategy Understand how the algorithm on each platform works Leverage content marketing strategies for social media Create social media marketing plans and programs for each product and coordinate promotional support to increase market share Create and manage customized customer-relations programs and maintain online relationships with customers Gather, analyze and interpret marketing data, and provide short- and long-term market projections and reports Gather marketing data and maintain the research database Respond to inquiries and requests from clients as we deliver campaigns, and provide marketing information as needed Offer the social media team guidance and discipline: plan, monitor, and evaluate job outcomes, to maintain the job results of the social media marketing team Develop the social media marketing team by providing educational and experiential growth opportunities Other ad hoc tasks that would be assigned Requirements: 3+ years of experience in managing social media, business, marketing, media, public relations, or a related subject Google Analytics certification Expert in LinkedIn, Twitter/ X and Instagram as well as YouTube and Medium strategies too Understanding of other key B2B social media platforms such as YouTube and Medium Strong computer abilities utilizing G-suite, Microsoft Office, Slack and Veed.io, etc. Has working knowledge of Active Campaign to manage newsletter and client engagement Proficient using multi-social posting platforms such as Hootsuite, HubSpot, Lately.ai Proficient using Canva as a content design platform Proficient using visual design tools such as Leonardo and Dall-E is a plus Proficient using ChatGPT4. OpenAI mostly and how to optimize social media content Strong understanding of marketing strategy and the ability to seamlessly apply these ideas across various forms of outreach General knowledge of search engine optimization and internet ranking for web content Relevant experience identifying a target audience and how to tailor unique marketing campaigns to capture their attention Ability to oversee and manage a varied workforce while simultaneously working on multiple company objectives Highly organized and detail-oriented; able to efficiently prioritize multiple tasks Ability to maintain a professional demeanor even under stressful situations