Google SEM Marketer (MD - 01102025 - GSM)

Position: Google SEM Marketer Number of hours: __ hours/week Schedule: TBD Tasks required: Develop, execute, and manage Google Ads campaigns, including Search, Display, and Shopping Ads. Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance. Optimize campaigns for click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS). Monitor daily campaign performance using tools such as Google Ads Manager and Google Analytics. Analyze data to identify trends, insights, and areas for improvement. Provide regular performance reports to stakeholders with actionable recommendations. Plan and allocate campaign budgets effectively to maximize ROI. Track and report on spending, ensuring campaigns remain within budget. Conduct A/B testing on ad creatives, landing pages, and bidding strategies. Implement best practices to continuously improve ad relevance and Quality Score. Conduct competitive research to identify trends and opportunities in the marketplace. Stay updated on Google Ads platform updates and industry changes. Other ad hoc tasks that would be assigned Requirements: Proven experience in Google Ads campaign management. Expertise in Google Analytics, Google Tag Manager, and other relevant tools. Strong understanding of SEM strategies, PPC advertising, and bidding algorithms. Proficiency in Excel and data analysis for campaign reporting. Certification in Google Ads (preferred). Experience with landing page optimization and conversion tracking. Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends) In-depth knowledge of CRM and various social media platforms and their best practices Strong communication and reporting skills. Ability to work independently and manage multiple campaigns simultaneously. Good English communication skills, both written and verbal Highly organized and detail-oriented; able to efficiently prioritize multiple tasks Ability to work independently and in a team-oriented environment