Content Creator - Blu EV

Job Title: Content Creator Function: Commercial Reports to: Marketing & PR Manager Role Purpose: To plan, create, and oversee the production of on-brand content (visual and written) for all digital platforms. Which constitutes planning & managing the company's content calendars, measuring their performance across the different digital platforms, planning & managing content shoots, and managing the company's marketing arms such as media production houses. Location: Cairo, Egypt Description of the accountability: Implement the company's social media strategy and assist in developing it. Lead the content planning process through handling the creative ideation and material required. Including ideation, scripting, and production coordination. Plan, develop, and publish content that resonates with the target audience, drives action, fosters engagement, and supports the company's strategic goals (e.g. videos, reels, stories, blogs). Manage the social media content calendar, ensuring a consistent brand voice across all platforms, while adhering to each platform's audience and the overall brand guidelines. Manage and oversee the planning & production of large-scale high-budget Hero campaigns with the assistance of outsourced media production houses. Produce and edit small-scale video content using relevant tools (CapCut/Premiere). Identify opportunities to influence public perception and monitor social media trends to adapt content formats accordingly where appropriate and relevant. Cooperate with the growth specialist to achieve creative iteration based on data and improve the created content accordingly. Education: Bachelor's degree Key Job Skills and Differentiating Competencies Required: Highly skilled in mobile videography and CapCut/Premiere Ability to conceptualize and produce original content for different platforms. Ability to understand the product and the customers' needs Creativity and copywriting skills in colloquial Arabic as well as fluent English. Comfortable with being on camera or with directing others on camera. Good photography and videography eye. Willingness to learn. Familiarity with digital media platforms and their algorithms. Familiarity with relevant AI tools. Minimum Experience and Knowledge: 3 - 5 years of experience Comparable market role: Marketing Specialist/Social Media Specialist at FMCGs, automotive, telecom, ride hailing, or last-mile delivery companies. Content Creator/Content Lead/Digital Creative at a marketing agency that handles FMCGs, automotive, telecom, ride hailing, or last-mile delivery accounts. TikTok/Reels Content Strategist