Performance Marketing Director

We are seeking a strategic and results-driven Performance Marketing Director to lead and scale our digital marketing performance initiatives in a fully remote environment. In this role, you will be responsible for planning, executing, and optimizing data-driven marketing campaigns that drive measurable growth, customer acquisition, and revenue performance. The ideal candidate is a highly analytical marketing leader with deep experience in paid media, conversion optimization, marketing analytics, and campaign performance management. This position requires a strong understanding of modern digital marketing channels and the ability to manage high-impact campaigns while leading cross-functional collaboration with marketing, analytics, and product teams. Key Responsibilities * Develop and execute comprehensive **performance marketing strategies** across multiple digital channels including paid search, paid social, display, affiliate, and programmatic advertising * Manage and optimize **large-scale paid media budgets** to maximize ROI and customer acquisition * Lead campaign planning, implementation, testing, and performance optimization * Analyze campaign performance using data analytics tools and provide actionable insights for continuous improvement * Oversee **conversion rate optimization (CRO)** initiatives across landing pages and marketing funnels * Collaborate with product, design, and analytics teams to improve customer acquisition strategies and user journey performance * Monitor key marketing metrics including CAC, ROAS, LTV, CTR, and conversion rates * Implement advanced tracking, attribution modeling, and reporting frameworks * Manage relationships with marketing platforms, technology vendors, and external agencies * Prepare performance reports and present strategic insights to senior leadership Required Qualifications * Bachelors degree in Marketing, Business, Data Analytics, or a related field * **5+ years of experience in performance marketing or growth marketing leadership roles** * Proven experience managing **paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major platforms** * Strong knowledge of **marketing analytics, attribution modeling, and campaign optimization techniques** * Experience with marketing tools such as Google Analytics, HubSpot, Salesforce, or similar platforms * Advanced analytical skills with the ability to interpret complex data and drive strategic decisions * Strong leadership and project management skills * Excellent written and verbal communication skills for remote collaboration * **Must possess valid U.S. work authorization (U.S. citizen, permanent resident, or valid work permit)** Preferred Qualifications * Experience scaling **high-growth digital marketing programs** * Familiarity with **A/B testing, marketing automation, and funnel optimization** * Experience working in **remote or distributed marketing teams** * Knowledge of **AI-driven marketing tools and predictive analytics** What We Offer * Fully remote work environment within the United States * Flexible work schedule * Opportunity to lead high-impact digital growth initiatives * Collaborative and innovation-focused culture * Professional development and career advancement opportunities.