Marketing Manager (Strategy + Execution)

Marketing Manager (Strategy + Execution) Role Overview We are seeking a data-driven Marketing Manager who can both lead marketing strategy and execute day-to-day marketing activities. This role combines strategic planning with hands-on implementation across social media, content marketing, and performance analysis. The ideal candidate operates with a 'batteries-included' mindset—someone who can independently identify opportunities, propose strategies, execute campaigns, and measure outcomes without constant direction. Key Responsibilities Develop and execute the overall marketing strategy aligned with company growth goals Analyze marketing performance using KPIs such as CAC, conversion rates, and customer lifetime value Manage and execute social media marketing, especially LinkedIn Produce and distribute marketing content across platforms Engage with audiences through comments, discussions, and social selling Collaborate with the existing paid ads specialist to align messaging and campaigns Identify and test new marketing channels and platforms Develop blog, LinkedIn, and thought‑leadership content Develop podcast topic strategies and prepare outlines for episodes Present performance insights and recommendations to leadership Tools & Platforms GoHighLevel CRM ActiveCampaign (current platform being transitioned) LinkedIn and social media platforms Teamwork (project management) Google Workspace Marketing analytics tools Key Skills Strategic marketing planning Content marketing and social media management Data-driven marketing and KPI tracking Social selling and LinkedIn engagement Ability to operate independently and propose initiatives -English B2 Required .AI Fluent (familiar with use of AI tools and Automation tools)