Director of Video Programming Strategy

Job Summary The Director of Video Programming Strategy leads the development and execution of a data-driven YouTube programming strategy to grow and optimize a multi-channel portfolio. This role oversees content planning, performance tracking, and strategic analysis to inform programming decisions, prioritize investments, and drive audience and revenue growth. The position serves as a YouTube subject matter expert, partnering closely with Editorial, Video, Marketing, Data, and Product teams to translate insights into actionable strategies. This is a hybrid work position. Key Responsibilities Strategy & Leadership Develop and implement a comprehensive, data-informed YouTube programming strategy aligned with growth objectives Partner cross-functionally to set programming priorities based on audience and business needs Provide strategic guidance on platform best practices, features, and competitive trends Translate insights into actionable recommendations for creative teams Programming & Optimization Research, identify, and pitch new programming verticals and growth opportunities Build research frameworks for pilot development and ongoing series optimization Oversee content slate planning to ensure balanced and optimized publishing cadence Collaborate with optimization teams to improve release schedules, titles, thumbnails, and discoverability Analytics & Reporting Prepare regular performance reports and strategic recommendations for leadership Develop creative performance lookbacks for pilots and franchises Define and monitor key performance indicators (KPIs) Analyze competitive landscape, monetization models, and growth strategies Partner with Data and Product teams to build reporting dashboards and performance tools Qualifications Experience: 7+ years of experience in programming strategy, content insights, or optimization within a major media organization or multi-channel network Proven track record of significantly growing YouTube channels in subscribers, views, watch time, and revenue Skills & Abilities: Exceptional analytical skills with ability to translate data into actionable programming strategies Proficiency with YouTube Analytics, third-party analytics platforms, and data visualization tools Strong strategic thinking and decision-making skills Ability to manage multiple initiatives in a fast-paced environment Excellent communication and presentation skills Collaborative mindset with ability to influence cross-functional teams