Marketing Strategist

Senior Marketing Strategist On-site | Makati City | Mon-Fri Role Overview The Senior Marketing Strategist leads the development and execution of data-driven marketing strategies to drive measurable growth, strengthen brand positioning, and optimize multi-channel campaigns. This role collaborates closely with creative, media, and analytics teams to ensure cohesive messaging and high-impact campaign performance. Key Responsibilities Develop and implement integrated marketing strategies aligned with business objectives Lead multi-channel campaigns across digital, social, content, and events Translate market research and performance data into actionable insights and budget plans Oversee campaign KPIs, evaluate results, and implement continuous improvements Ensure brand consistency and innovative storytelling across all platforms Mentor and guide marketing and content team members Manage workflows, timelines, vendor partnerships, and resource allocation Leverage analytics tools and emerging technologies, including AI-driven solutions, to enhance performance Qualifications Bachelors degree in Marketing, Communications, Business, or related field (Masters preferred) Minimum of 6 years experience in marketing strategy or content leadership roles Strong expertise in digital marketing, media planning, and ROI-driven campaign management Excellent leadership, communication, and project management skills Analytical mindset with proficiency in marketing analytics and performance tools