Digital Marketing Executive – B2B Technology (Onsite, Karachi, PKR Salary)

Requirements: 2–4 years of experience in digital marketing, preferably in B2B SaaS or technology products Strong understanding of B2B marketing funnels and long sales cycles Hands-on experience with Google Ads and LinkedIn Ads Experience with SEO, content marketing, and email automation tools Familiarity with CRM systems and lead management processes Strong analytical skills with the ability to interpret data and drive improvements Strong written communication and copywriting skills Comfortable working in a fast-paced, product-driven environment Experience marketing enterprise software, ERP, construction tech, or SaaS platforms Familiarity with tools such as HubSpot, Zoho, Salesforce, Webflow, or WordPress Basic understanding of UX, CRO, or product analytics Experience collaborating with sales teams on ABM or outbound initiatives Strong ownership mindset with a focus on measurable growth outcomes Data-driven decision-making approach Ability to align marketing execution with business and sales objectives Structured communication and disciplined execution Adaptability in a high-growth, product-focused environment Responsibilities: Plan and execute digital campaigns across Google Ads, LinkedIn, Meta, Email, and SEO Manage demand generation initiatives aligned with sales targets Conduct A/B testing on creatives and messaging Collaborate with Product and Sales teams on content and positioning Track and nurture leads across the funnel, from MQL to SQL Monitor campaign performance and provide structured reporting Optimize campaigns based on CAC, CPL, CTR, and conversion metrics Support SEO initiatives, including keyword research and on-page optimization