Growth Manager - Lead Generation

As a Growth Manager , your primary mission is to identify, engage, and convert high-value prospects into Sales Qualified Leads (SQLs). You will act as the bridge between Marketing and Sales, leveraging a mix of strategic networking, partnership building, and content creation to build a robust pipeline. You are not just looking for volume; you are looking for the Ideal Customer Profile (ICP) that ensures long-term business success. Key Responsibilities: Strategic Prospecting & Lead Generation Outbound Hunting: Perform deep research (LinkedIn/Google) to map out C-suite stakeholders and execute cold outreach (calling/emailing) to book discovery meetings. Database Mastery: Build and maintain a high-quality B2B prospect database, ensuring all leads meet the Ideal Customer Profile (ICP). Qualification: Conduct initial discovery calls and deliver compelling product overviews to ensure leads are high-intent before sales handover. 2. Networking & Field Marketing Events Lead: Plan and execute the full event lifecycle - from online webinars and virtual demos to offline industry conferences and roundtables. Brand Ambassador: Actively participate events, seminar, conference, to convert handshakes into qualified business connections. ROI Tracking: Monitor the performance of all event activities to ensure they integrate with broader GTM goals. 3. Strategic Partnerships & Content Ecosystem Building: Identify and activate partnerships with consultants, trade associations, and chambers of commerce to drive referrals. Messaging: Develop market-specific value propositions, webinar outlines, and sales enablement tools (one-pagers, case studies, and objection guides). 4. Cross-Functional Collaboration Marketing Alignment: Partner with Marketing to co-create campaigns across LinkedIn, Email, and LineOA, sharing "on-the-ground" insights to refine targeting. Sales Synergy: Coordinate closely with Sales and Product teams to optimize lead handoff and track conversion rates throughout the funnel. Qualifications at least 2 years of experience in sales, marketing, business development, or related fields Proven experience in inbound prospecting, outbound prospecting and cold outreach (calls, email, LinkedIn) Strong ability to identify and qualify C-level decision-makers Good communication and presentation skills Confident speaking with professionals and stakeholders Organized and detail-oriented with the ability to manage lead data Must be fluent in local language