Employer branding
Employer branding refers to the strategies and activities that a company uses to position itself as an attractive employer and to strengthen the company's image and reputation as an employer.
The goal of employer branding is to attract, retain and motivate talent by being perceived as a unique and attractive place to work .
In this article, you can take an in-depth look at how to build a strong employer brand and gain valuable insights into how you can position your company as an attractive employer.
