Head of Lifecycle Marketing

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,  Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,  Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

As we scale and evolve how we grow and retain our customer base, we're looking for a performance-minded lifecycle marketing leader to help us unlock the next chapter of customer-driven growth. 

About the Role

We're looking for a strategic, data-driven Head of Lifecycle Marketing to own and evolve how we engage, retain, and reactivate ThredUp's millions of buyers and sellers across owned channels. This is a business leadership role that operates through lifecycle channels. You'll own channel-level revenue contribution, build the forecasting infrastructure to understand and project business impact from lifecycle channels, and partner deeply with Product, Engineering, and Data teams to shape the technical capabilities that make world-class lifecycle marketing possible.

You'll lead a team of strategic and technical lifecycle marketers, working across email, push, and SMS to drive measurable impact across our customer file while expanding our channels. You're comfortable in the data and analytics, an expert in lifecycle marketing technology, leading the way with AI adoption and agentic personalization, and energized by the challenge of moving and measuring business metrics. 

This is a high impact role with ownership over buyer and seller business goals, the CRM tech stack and its evolution, and the opportunity to shape how lifecycle marketing evolves at one of the most recognized resale brands in the world. 

What You'll Do

Performance, Revenue & Analytics

• Own lifecycle marketing's contribution to key business metrics including buyer and supplier retention and channel-driven revenue and refine measurement approach to accurately reflect channel-level contribution

• Establish and own ongoing channel performance goals in partnership with Finance and Commercial Planning — with the fluency to navigate seasonality, promotional cycles, and demand shifts across the thredUP platform

• Build and maintain a channel-level forecast; define KPIs, segmentation strategies grounded in behavioral and value-based modeling, and a rigorous experimentation and testing roadmap to measure incremental impact

• Fluent in Looker (or equivalent) and comfortable building your own reporting. You don't wait for an analyst to tell you what's happening in your channel but you know how to work them

• Partner with Data Science and Analytics to commission retention analyses, evolve predictive models, and translate cohort behavior, churn risk, and reactivation opportunity into action — for your team and for senior stakeholders

Team & Strategic Channel Leadership

• Team Leadership: Lead and develop a team of lifecycle marketers, fostering a culture of experimentation, data-driven decision-making, and high performance

• Channel Growth & Health: Continuously identify opportunities to grow the customer file, improve the performance of existing channels, and push into emerging channels like RCS and SMS — while maintaining operational excellence across deliverability, compliance, segmentation, and campaign execution at scale

• AI & Innovation: Champion the advancement and adoption of AI and emerging marketing technology to accelerate the impact of lifecycle programs — both from an operational efficiency and customer efficacy standpoint

• Cross-Channel Orchestration: Own the cross-sell strategy and cross-channel editorial calendar across email, push, and SMS — balancing promotional, relational, and behavioral programs to deliver a cohesive, high-performing customer experience

Marketing Technology & Technical Integration

• Own the lifecycle marketing technology stack and roadmap for Braze and related lifecycle martech platforms

• Manage and evolve strategic vendor partnerships, including ongoing relationships with Braze and third-party martech providers

• Identify and build business cases for new martech investments — stay ahead of innovation in automation, orchestration, AI-driven personalization, and agentic marketing systems. Proactively assess and evaluate new tools and partners, lead RFP processes, and quantify ROI for technology decisions to justify investments, 

• Partner with Product and Engineering to scope, prioritize, and lead large-scale technical implementations that expand our lifecycle marketing capabilities and grow the customer file and deepen engagement — you are a marketing strategist in technical conversations and can turn vision into requirements. 

What We're Looking For

• 8+ years of experience in lifecycle marketing, CRM, or retention marketing in a B2C e-commerce or consumer marketplace environment

• Demonstrated track record of owning revenue targets and channel forecasts — you are comfortable being accountable to business outcomes, not just engagement metrics

• Strong analytical foundation. You can build your own dashboards, run your own queries, and guide teams through data. Experience with Looker preferred. 

• Hands-on experience with modern ESPs, specifically Braze, and strategic-level familiarity with the broader lifecycle marketing martech stack

• Proven experience building business cases for martech investments and leading large-scale technical implementations with Product and Engineering

• Experience partnering with Product and Engineering to build features and products that improve customer engagement and grow the customer file

• Exceptional cross-functional collaborator — comfortable leading projects that span Marketing, Analytics, Product, Engineering, and Finance

• A performance marketer's mindset: you think in forecasts, incremental impact, cohorts, and contribution margins, not just open rates and click-throughs

• Experience managing and developing a technical and non-technical team; ability to inspire, coach, and hold a high bar

• Comfort in fast-past, dynamic business environment with ability to learn independently and ramp quickly 

Bonus if you have:

• Experience with agentic marketing systems or AI-driven personalization at scale

• Background in resale, retail, fashion, or marketplace businesses

• Familiarity with Customer Data Platform (CDP) architecture and implementation

At ThredUp, your base pay is one part of your total compensation package. This role pays between $196,000 and $220,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.
 

This role is not eligible for visa sponsorship.

What We Offer:

• 4-day work week, with Fridays off

• Hybrid work environment: 3 days in the office and 1 day remote each week

• Competitive salary (we leverage market data)

• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

• Employee stock purchase plan

• Flexible PTO (take the time you need) + 13 company holidays

• Paid Sabbatical after 3 years of full time employment

• Generous paid parental leave for new mothers and fathers

• Medical, dental, vision, 401k, life and disability insurance offered

• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.