Head of Marketing A Leading Luxury lifestyle and Wellness Brand

Job Title: Head of Marketing

Reporting: CEO

Experience: 8-15 Years (with proven track record of building a brand from scratch)

Location: Churchgate, Mumbai ( Onsite, full time) 

Compensation: Open to discuss based on current CTC ( budgets up to 50 LPA) 

About the Company

The brand is redefining what modern luxury means—through artisanal craftsmanship, conscious living, and sensory-driven experiences. From premium teas and coffees to curated gifting, their offerings are rooted in quality, storytelling, and sustainability. The brand is on a mission to become a leading name in the world of refined, purpose-driven lifestyle products.

The Role

We’re seeking a Head of Marketing who brings not just strategic thinking, but also hands-on execution, hustle, and a passion for building. This role is ideal for someone who has grown through the ranks, launched brands from scratch, and thrives in dynamic, high-growth environments.
You’ll be responsible for shaping and leading the entire marketing function—from brand identity and packaging to digital campaigns and omnichannel engagement.

This is a builder’s role, perfect for someone who’s equally confident in creative brainstorms and leadership meetings.

Key Responsibilities

1) Brand Strategy & Identity

- Define and lead brand positioning, tone of voice, visual identity, and purpose

- Craft a compelling narrative that unites themes of luxury, craftsmanship, and sustainability

- Oversee packaging design, brand guidelines, and consistency across all touchpoints

2) Campaigns & Execution

- Lead full-funnel marketing campaigns, including product launches, festive initiatives, and storytelling content

- Execute high-impact digital strategies across Meta, Google, email marketing, influencer collaborations, and more

- Develop go-to-market strategies for new product lines and sub-brands

3) Cross-Channel Collaboration

- Partner with sales, retail, and quick-commerce platforms (e.g., Blinkit, Zepto) for co-branded initiatives

- Design and implement BTL activations and in-store experience strategies

4) Customer Engagement & Insights

- Build and scale customer loyalty programs, CRM workflows, and feedback mechanisms

- Leverage customer insights, market data, and competitive analysis to inform marketing decisions

5) Team Building & Leadership

- Hire, mentor, and lead a high-performing team across digital, brand, design, and performance marketing

- Collaborate closely with founders and cross-functional leadership to align marketing with business objectives

Must have:

- A self-driven marketing leader with end-to-end experience—from campaign execution to strategic planning

- Known for rolling up your sleeves and driving results, not just building presentations

- A storyteller who values aesthetics, craftsmanship, and customer connection

- Obsessed with outcomes and real-world impact

- Experienced in D2C, digital-first, FMCG, or lifestyle brands

- Bonus: Passionate about conscious consumption, sustainability, and modern luxury

What’s in It for You

- The chance to define and lead the voice of a rising premium lifestyle brand

- Direct influence on growth, customer engagement, and market perception

- A collaborative, fast-paced, founder-led environment

- Competitive compensation and meaningful career growth

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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