Business Development Officer

About the client:

Our client is a leading Chinese Media Company listed with roots in publishing Chinese-language newspapers about Thailand for over 60 years.

They have a diverse portfolio spanning Finance, Tech, and Marketing sectors. Their latest strategic initiative focuses on bridging Thai and Chinese markets, capitalising on the unique cross-cultural expertise.

Job Description:

They are seeking a talented Business Development Officer (Chinese Digital Marketing) to serve as the key connection between Thai businesses and their Chinese agency partners. This role combines client relationship management with cross-cultural coordination to help Thai businesses successfully navigate Chinese digital marketing opportunities.

Key Responsibilities:

• Act as the main point of contact between Thai clients and their Chinese digital marketing agency partners
• Explain Chinese digital marketing solutions and strategies to Thai businesses
• Coordinate all communications and project requirements between clients and their Chinese partners
• Prepare and deliver engaging presentations on Chinese digital platforms and marketing opportunities
• Maintain strong client relationships throughout campaign implementation
• Track project timelines and follow up on pending tasks with both clients and Chinese partners
• Monitor content schedules and ensure timely delivery of marketing materials
• Follow up on content adjustments and revisions as needed between clients and Chinese teams
• Assist with translating marketing materials and content between Thai and Chinese
• Support the sales team with client outreach and business development when needed
• Help the content team with Chinese content creation and translation as required
• Provide regular status updates to clients and internal stakeholders on ongoing projects
• Document successful campaigns and project outcomes for internal knowledge sharing
• Gain expertise in Chinese digital marketing best practices to enhance their service offerings

Qualifications:

• Strong Chinese (Mandarin) language proficiency (written and spoken)
• Fluent in either English or Thai (Thai highly preferred)
• Bachelor's degree in Business, Communications, Marketing, or related field
• Basic understanding of digital marketing concepts and Chinese digital platforms
• Familiarity with WeChat, Xiaohongshu, TikTok, Douyin, and Chinese e-commerce platforms
• Excellent presentation and communication skills
• Understanding of both Thai and Chinese business cultures
• Client-facing experience or ability to build good client relationships
• Basic sales skills and willingness to develop this area

Place of work