Sales Manager Traditional Trade

Sales Manager Traditional Trade (Consumer Tools & Equipment)

Location: Rama 9, Bangkok

Industry: Consumer Durables / Tools / Industrial Products

Salary: Up to 120,000 THB/month

Type: Full-time, Onsite (5 days/week)

About the Role

Were hiring a Sales Manager to lead and grow sales in traditional trade channels for a well-established international brand in the consumer tools and equipment sector. Youll be responsible for driving revenue growth through wholesalers, small retailers, and regional distributors across Thailand. The role involves strategic sales execution, team leadership, customer management, and close collaboration with internal stakeholders.

This is a key leadership role for someone with strong sales experience in power tools, hand tools, home appliances, or similar product categories.

Key Responsibilities

1. Sales Strategy & Target Setting

• Develop and implement sales strategies tailored to traditional trade channels
• Set and manage sales targets across local and regional retail markets
• Track market share and identify opportunities for growth

2. Team Leadership

• Supervise a team of sales reps and account managers
• Coach and develop the team to enhance product knowledge and performance
• Conduct performance reviews and guide improvement plans

3. Customer & Channel Management

• Manage relationships with retailers, wholesalers, and distributors
• Negotiate pricing, terms, and trading agreements
• Resolve customer issues effectively to ensure retention and satisfaction

4. Sales Reporting & Insights

• Analyze sales performance and market trends
• Deliver regular reports and forecasts to senior management
• Recommend data-driven solutions to improve results

5. Market Development

• Identify new channel partners and opportunities for expansion
• Lead trade show activities and product demos
• Support marketing efforts to boost product visibility in stores

6. Cross-Functional Collaboration

• Work closely with logistics, finance, and marketing teams
• Share customer feedback with product development for continuous improvement

Requirements

• 510 years of experience in sales/channel management within traditional hardware or consumer durable goods
• Proven background in managing tools, home appliances, or similar products
• Strong knowledge of retail/distributor networks in Thailand
• Intermediate English (spoken and written)
• BA degree preferred
• Excellent negotiation, communication, and leadership skills
• Must have a stable employment history (no job-hopping)

Place of work