Senior Platform and Branding Strategy Specialist; Automotive

Senior Expert in Brand Marking and Platform Development

Experience Required: 12+ years in branding, brand management, and/or platform prerequisites management

Role Overview:
A prominent organization is seeking an experienced Brand Marking and Platform Specialist to lead and enhance its brand strategy and platform development efforts. This position requires expertise in brand management, proficiency in the BDAT (Brand Data Analytics Tool) system, and experience in platform feasibility projects. As a thought leader, you will shape brand positioning within a global market, aligning the organization’s identity across all product and platform touchpoints.

Key Responsibilities:

• Lead the development and execution of brand marking strategies, ensuring a consistent and unified brand identity across all platforms.
• Manage feasibility and advanced engineering projects to guide platform decisions, contributing to strategic platform prerequisites.
• Collaborate across functions to ensure brand alignment in platform development and function ownership.
• Engage stakeholders to maintain a competitive brand strategy that aligns with market trends and supports growth.

Expertise and Skills Required:

• Brand Management: Extensive experience (12+ years) in brand development, brand marking, and brand strategy within relevant industries.
• BDAT System Proficiency: Skilled in BDAT for analytics-driven brand positioning and data-informed decision-making.
• Leadership and Influence: Recognized expert capable of mentoring peers and using networks to inspire innovation in branding.
• Industry Insight: Up-to-date with industry trends, translating insights into strategic brand objectives.
• Platform Development: Proven track record in managing platform prerequisites, function ownership, and advanced feasibility projects.

Ideal Candidate Profile:
This role suits a strategic thinker with a passion for branding, digital tools, and collaboration. The candidate should excel in advancing brand initiatives, be proactive in creating cohesive strategies, and effectively foster teamwork across departments.

Place of work