VP Merchant Development

Summary:

This VP role is crucial for expanding Merchant and Partner relations, directly

impacting our sales strategy. It lays the groundwork for core operations and

future growth. You will drive sales growth in new markets through strategic

planning, market analysis, relationship management, and innovation. With your

leadership, Instabee will not only enter new markets but also thrive and achieve

sales targets.

You will lead the commercial agenda for operational excellence, ensuring a

seamless merchant experience in our customer solutions. This role focuses on

maximizing sales opportunities in international accounts and promoting

collaboration across borders.

As part of an entrepreneur-driven organization, you will have a unique

opportunity to shape our future business success. You will excel at blending

strategic planning with operational execution, collaborating closely with your

team, local sales, key stakeholders, and strategic business partners.

About Instabee

Founded in 2022 through the merger of Budbee and Instabox, Instabee is a

leading last-mile delivery company with three consumer-facing brands: Budbee,

Instabox, and Porterbuddy. Serving millions of consumers across Northern

Europe, Instabee is aiming to become the leading European e-commerce

enabler and shipping partner, always keeping the consumer at the heart of

everything they do.

Instabee are fast-paced, both in parcel delivery and business growth. The

journey has expanded from Sweden to Scandinavia and parts of continental

Europe, with no plans to stop anytime soon.

About the Role

In this role, you will take on a critical operational function at Instabee, driving our

growth initiatives through direct engagement with merchants and the

management of key accounts together with different parts of the organization.

You will be responsible for defining our vision and strategy, ensuring effective

execution, and maximizing impact through systematic approaches. We prioritize

speed, flexibility, and innovation while establishing a robust framework for growth

Our mission is to create value for e-commerce merchants, enhance their

success, and benefit our company and all end users.

Your Future Team

You will drive sales, commercial goals, and operational results across all our

markets, working both strategically and operationally with our local sales teams

to achieve goals together with them.

This role requires strong collaboration skills with stakeholders and involves

recruiting and developing talent in line with the company’s growth objectives.

You will report directly to Instabee’s new Chief Growth Officer.

What you’ll be doing

• Strategic Leadership: Design and implement an effective management

system and key performance indicators (KPIs) to grow and realize the

strategy for our global Merchant and Partner Business, while taking

personal responsibility for maximizing market potential.

• Account Management: Oversee the management of key strategic

accounts and lead acquisition efforts cross-border. You will play an active role in building relationships to ensure commercial excellence and drive growth, including establishing best practices and effective operational methods.

• Organizational Development: Recruit and train both local and central

teams to excel in their roles and cultivate an innovative and success

culture. Serve as an internal advocate for our merchants highlighting

their needs and the potential opportunities you recognize for them in our

expanding and competitive market.

• Business Development: Take charge of new business development and

prospecting, negotiation, and the closing of complex opportunities,

particularly those with significant cross-border potential, while guiding

and facilitating your team as well as important stakeholders throughout

the entire process.

• Data-Driven Decision-Making:Leverage data and insights to drive

informed decision-making and deepen your understanding of merchant

behavior and needs. As a leader, empower your team to enhance

services and refine pricing strategies, fostering business development in

this key area.

We are Looking For

Instabee is looking for a proactive, results-driven leader who thrives in

fast-paced environments and challenges conventional thinking while building

sustainable growth frameworks together with the rest of the organization.

You are skilled at building relationships, navigating complex business deals, and collaborating with clients and colleagues to create successful solutions.

If you aspire to make a meaningful impact in a rapidly growing, competitive

industry and excel in a culture that balances warmth and empathy with

professionalism and ambition, then this is the ideal next challenge for you.

More About You

• Experience: 10+ years in sales and commercial excellence within

enterprise sales with technical integration and a B2B2C model. A market

that demands proven leadership in navigating complex environments and

managing cross-functional teams in matrix organization.

• Skills: Strong analytical and problem-solving abilities, paired with excellent communication and presentation skills to inspire and influence

stakeholders.

Commercial and Technical Knowledge: A commercial mindset with

sufficient technical knowledge for effective sales discussions,

understanding product capabilities as well as client needs.

• Growth Focus: Familiarity with management systems, strategies and

tools for driving growth, including data analytics, customer feedback, and

market research.

• Education: Degree in business, finance, engineering, or a related field.

Instabee is currently active in six countries, serving thousands of online

merchants, including ASOS, Zalando, Inditex, and H&M. The company is on

track to become the most devoted European e-commerce enabler and shipping

partner.

Since its inception, Instabee has prioritized consumer-centric and sustainable

solutions, offering deliveries to boxes and homes using muscle power,

electricity, renewable diesel, and biofuels. Through custom technical solutions,

Instabee ensures optimal fill rates and routing, minimizing unnecessary

transports. Instabee is supported by investors such as Kinnevik, Creades, and

EQT Ventures, among others.

We warmly welcome your interest in this position! Contact Instabee´s

recruitment partner Lisbeth Hedberg for more information. Contact her at lisbeth@lhedberg.se or mobile: +46 70 523 2673 for more information or

apply for the job at Teamtailor. We look forward to hearing from you as soon as

possible!

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Place of work