Marketing Campaign Specialist

The Marketing Campaign Specialist will play a key role in managing end-to-end project marketing campaigns at FazWaz. This includes shaping the marketing strategy, driving execution across digital channels, and delivering insightful reporting to measure success. The role requires a balance of analytical thinking and creative content development, with a deep understanding of digital marketing, consumer behavior, and property trends in Thailand. As a core member of the marketing team, you will work closely with sales, creative, and account managers, to ensure campaigns are driving positive marketing ROI. Key Responsibilities: Project Marketing & Strategy (40%) Lead end-to-end marketing strategies for assigned property projects. Collaborate with internal teams and developers to create go-to-market campaigns. Align campaigns with project goals, target audience insights, and market positioning. Content & Consumer Marketing (40%) Develop creative content ideas, such as social media, brochures, landing pages, email newsletters and storytelling that resonate with Thai property buyers. Monitor market trends and adapt messaging to consumer behavior. Digital Marketing Execution (20%) Plan, launch, and optimize campaigns on Meta. Track key KPIs (CPL, CPA, CTR, ROI) and provide actionable insights. Identify new opportunities and trends to improve campaign performance.