Digital Marketing Executive (Female)

Job Title: Digital Marketing Executive (Female) Location: NIC Karachi Timings: 10:00 AM – 6:00 PM (Monday to Saturday) Experience: 1–2 Years Salary: PKR 75,000 – 100,000 + Performance Incentives About the Role We are hiring a results-driven Digital Marketing Executive (Female) to manage and scale lead generation campaigns, social media growth, and performance marketing efforts. This role is ideal for someone who understands both creative marketing and data-driven decision-making , especially within a fast-paced startup environment. Key Responsibilities Plan, execute, and optimize Facebook & Instagram (Meta) lead generation campaigns Manage and grow social media platforms with engaging, conversion-focused content Generate high-quality local leads for service-based operations (e.g., scrap pickup services) Monitor and analyze CPL (Cost per Lead), conversions, and campaign performance Develop and optimize lead generation funnels Collaborate directly with founders to align marketing with business goals Track, report, and improve campaign performance using data insights Required Skills & Qualifications 1–2 years of hands-on experience in Digital Marketing / Performance Marketing Strong expertise in Meta Ads (Facebook & Instagram Ads Manager) Solid understanding of lead generation strategies and funnels Ability to analyze data and optimize campaigns for better ROI Creative thinking with a data-driven mindset Good English communication skills (written & verbal) Self-motivated with a startup mindset and ownership attitude What We Offer Competitive salary package ( PKR 75K – 100K ) Performance-based incentives and growth opportunities Hands-on experience in scaling real business campaigns Direct exposure to decision-making and strategy with leadership Why This Role is a Great Fit This position offers the opportunity to work in a high-impact, growth-focused environment , where your ideas, execution, and performance directly contribute to business success. Ideal for candidates looking to build expertise in performance marketing and lead generation .