Social Media Manager (KU - 03012024 - PTSMM)

Position: Social Media Manager Number of hours: 20 hours/week Schedule: EST Tasks required: Manage the social media channels of the client (Facebook, LinkedIn, Instagram, Twitter/X, YouTube, TikTok, etc.) Set up and/or optimize company pages within each platform to increase the company's social content visibility Schedule daily posts on different social media platforms Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification Analyze conversion funnels, identifying and optimizing key messaging opportunities to help attract and retain customers Map out a strong long term social media strategy to create brand longevity in the market Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies Generate new ideas for social media posts and execute them from start to finish, including occasional video and photo editing Generate, edit, publish and share daily content (original text, images, video, or HTML) to build meaningful connections Stay up to date with the latest social media best practices and technologies. Respond regularly to various engagements (Comments, DM’s, reposting, likes) Prepare monthly progress reports to measure the success of social media campaign Other ad hoc tasks that would be assigned Requirements : Proven work experience as a Social Media Manager or a relevant experience Excellent working knowledge of Facebook, LinkedIn, Twitter/X, Youtube, Tiktok, and especially Instagram for business purposes Excellent grasp of Instagram’s algorithm and trends is highly desirable Experience with creating compelling content to effectively engage the target audience Can work independently and with minimum supervision Knowledge of utilizing various graphic design and video editing software Familiarity in using social media analytics software Well versed in social media marketing and advertising Knowledge in engaging and interacting with the different types of demographics Strong verbal and written English communication skills Ability to multitask and perform under tight deadlines