Social Media Marketing Manager (JM- 03192025 - PTSMMM)

Position: Social Media and Marketing Manager Number of hours: 20 hours/week Schedule: EST Tasks: Plan, execute, and manage pre-launch and launch marketing campaigns for new products, services, or experiences Develop a social media calendar and maintain consistent daily posting across all platforms Write engaging captions and design visual content that aligns with the brand voice and target audience Create Instagram and TikTok Reels, short-form videos, and trend-driven content Design and distribute newsletters that inform, engage, and drive traffic or bookings Implement on-page and off-page SEO strategies, including optimizing meta tags and descriptions Regularly update and optimize profile bios, highlights, and pinned posts Monitor and respond to comments, messages, and reviews to foster community engagement Track and analyze social media and email marketing performance metrics to optimize future campaigns Conduct research to identify trends, hashtags, and competitor insights Collaborate with internal or external creatives, influencers, or partners when needed Other tasks as assigned Requirements: Prior experience in travel and tourism marketing Proficient in managing social media platforms: Facebook, Instagram, LinkedIn, and TikTok Knowledge of SEO (on-page & off-page), keyword strategy, and meta-tagging Ability to create visually compelling and strategic Reels and other short-form video content Experience designing and executing newsletters Strong skills in copywriting, content planning, and brand storytelling Experience growing audiences, improving engagement, and managing a content strategy Nice-to-Have Skills: Highly organized and able to manage multiple campaigns at once Creative thinker with a strategic mindset Self-driven and accountable for results Strong communicator and collaborator