Digital Marketing Manager

Position: Digital Marketing Manager Number of hours: 40 hours/week Schedule: NZ Time, 9AM - 6PM Tasks required: Plan, execute, and manage marketing plan for 2023-2024 Work with MD to create a marketing tactics calendar Oversee all digital marketing for the client, including marketing campaigns and social media posts Monitor and measure ROI of each campaign and conduct split testing Designing and building the website, SEO, SEM, email marketing, and social media management Establish and execute a digital marketing strategy to distribute content Create website layout/user interface by using standard HTML/CSS practices Maintain and update the clients website and troubleshoot any problems Set up and/or optimize company pages within each platform to increase the company's social content visibility Create and post content to Google My Business and other selected social media platforms Utilize CRMs to develop marketing campaigns Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification Maintain consistent brand messaging across all social channels Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies Other ad hoc tasks that would be assigned Requirements: Proven work experience as a Digital Marketing Manager or relevant experience Digital Marketing Strategy experience development Established contacts with creative agencies or designers Working knowledge of Wix website builder In-depth knowledge of CRM and various social media platforms and their best practices Experience with SEO and SEM strategy and keyword research Experience with managing B2B and B2C campaigns Understanding of website analytics tools, such as Google Analytics Excellent programming skills and in-depth knowledge of modern HTML/CSS Knowledge of the Search Engine Optimization process In-depth knowledge of current digital trends Good English communication skills, both written and verbal Knowledge in engaging and interacting with a different type of people's demographics Highly organized and detail-oriented; able to efficiently prioritize multiple tasks Ability to work independently and in a team-oriented environment