Digital Marketing Manager (GS - 1202026 - PTDMM)

Position: Digital Marketing Manager Number of hours: 3 hrs/week Schedule: UK Timezone Tasks Required: A. Inbound & Demand Generation Strategy Develop and execute a B2B inbound marketing strategy targeting commercial landlords, property owners, and asset managers. Drive qualified inbound enquiries through organic search, content marketing, and social media channels. Align marketing activity with commercial objectives and sales pipeline requirements. Identify and target high-intent keywords, topics, and audiences relevant to commercial solar and battery installations. B. SEO & Organic Search Optimisation Lead and own the ongoing SEO strategy for the websites, including: Keyword research focused on commercial property and renewable energy decision-makers On-page optimisation (metadata, headers, internal linking, content structure) Coordination of technical SEO (site speed, indexing, crawlability) Improve domain authority through high-quality content, backlink strategies, and cross-site linking. Monitor, analyse, and report on organic search performance, inbound enquiries, and conversion rates. C. Content & Market Intelligence Build and manage a structured content pipeline, including: Articles, blogs, and insights tailored to commercial landlords Market intelligence, industry trends, policy updates, and case studies Position Powerr and NICL as trusted thought leaders in commercial solar and energy storage. Ensure all content is SEO-optimised and designed to support inbound lead conversion. Repurpose long-form content across social media and website channels to maximise reach and impact. D. Social Media (LinkedIn & Twitter/X) Develop and manage a targeted social media strategy focused on: Commercial landlords Property owners, asset managers, and investors Promote content, insights, and key messages to drive website traffic and inbound enquiries. Build brand credibility and awareness within the commercial property sector. Monitor performance, engagement, and audience growth, refining content based on insights and results Requirements: Proven experience in B2B digital marketing, inbound marketing, or demand generation . Strong hands-on SEO experience (keyword research, on-page optimisation, technical fundamentals). Excellent content strategy and writing capability, ideally within property, energy, or infrastructure sectors. Experience managing LinkedIn and Twitter/X for B2B audiences . Data-driven mindset with experience using analytics and SEO tools (e.g. GA, Search Console, SEMrush/Ahrefs). Ability to translate commercial objectives into clear marketing outcomes.