Area Sales Manager

Job Title: Area Sales Manager – Frozen Food (2 headcounts) Location: Surabaya (covering East Java) & Bali (covering Bali & Lombok) Job Overview We are seeking an experienced and results-driven Area Sales Manager to lead and expand our frozen food business (with a focus on French fries) across East Java and Bali. The role is responsible for driving sales growth, strengthening distribution networks, and managing key customer relationships in the region. Key Responsibilities Develop and execute sales strategies to achieve revenue and market share targets in East Java and Bali Manage and expand distribution channels, including general trade, modern trade, and food service (HORECA) Build and maintain strong relationships with distributors, key accounts, and business partners Identify new business opportunities and drive market penetration for owned brand products Monitor market trends, competitor activities, and customer needs to optimize sales performance Lead, coach, and monitor the performance of the sales team and distributors Ensure proper execution of sales programs, promotions, and pricing strategies Prepare regular sales forecasts, reports, and performance analysis Requirements Bachelor's degree in Business, Marketing, or related field 12–20 years of sales experience, preferably in FMCG or Frozen food industry Minimum 5–8 years of recent sales experience in frozen food (mandatory) Strong knowledge of frozen food market specially French Fries, especially in Surabaya, East Java & Bali area. Proven track record in managing distribution and growing owned brands Strong leadership, negotiation, and relationship management skills Based in Surabaya and willing to travel frequently across East Java & Bali area English proficiency is not mandatory Key Competencies Strategic thinking and execution Strong commercial and business acumen Excellent communication and interpersonal skills Result-oriented with strong drive for achievement Ability to work independently and manage multiple stakeholders