Digital Marketing Specialist (JM - 11232023 - PTDMS)

Position: Digital Marketing Specialist Number of hours: 10 hours/week Schedule: PST Tasks required: Contribute in the implementation of marketing strategies Organize marketing initiatives or events to raise brand awareness Plan, execute, manage and optimize various advertising campaigns for Google and other social media platforms Create visually appealing campaigns with the help of a graphic designer Implement effective SEO strategies to active campaigns Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth Communicate KPIs to key stakeholders See all ventures through to completion and evaluate their success using various metrics Provide insights and recommendations to improve campaign effectiveness Stay up-to-date with industry trends and emerging platforms to keep the companys marketing strategies current Prepare engaging content and ad copy to boost campaign conversion Conduct market research to identify opportunities for promotion and growth Collaborate with the client in preparing budgets and monitoring expenses Other ad hoc tasks that would be assigned Requirements : Proven work experience with digital marketing is required Solid knowledge of digital marketing techniques and principles Proven experience in managing Google Ads and social media advertising campaigns Good understanding of market research techniques, statistical and data analysis methods Excellent knowledge of MS Office and marketing software (e.g. CRM) Thorough understanding of social media and web analytics Excellent organizational and multitasking skills Outstanding communication and interpersonal abilities Creativity and commercial awareness A team player with a customer-oriented approach Self-disciplined and organized; able to consistently perform with limited supervision