Digital Marketer w/ Mailchimp expertise

Position: Digital Marketer with Mailchimp Expertise Number of hours: 40 hours/week Schedule: EST Tasks required: Contribute in the implementation of marketing strategies Organize marketing initiatives or events to raise brand awareness Plan, execute, manage and optimize various advertising campaigns for Google, Facebook, Tiktok, and other social media platforms Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth Communicate KPIs to key stakeholders See all ventures through to completion and evaluate their success using various metrics Provide insights and recommendations to improve campaign effectiveness Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current Prepare engaging content and ad copy to boost campaign conversion Conduct market research to identify opportunities for promotion and growth Collaborate with the client in preparing budgets and monitoring expenses Other ad hoc tasks that would be assigned Requirements : Proven work experience with marketing or a relevant role is required Solid knowledge of marketing techniques and principles Expertise in using Mailchimp to set up email marketing campaigns Proven experience in managing Google Ads and Facebook advertising campaigns Good understanding of market research techniques, statistical and data analysis methods Excellent knowledge of MS Office and marketing software (e.g. CRM) Thorough understanding of social media and web analytics Excellent organizational and multitasking skills Outstanding communication and interpersonal abilities Creativity and commercial awareness A team player with a customer-oriented approach Self-disciplined and organized; able to consistently perform with limited supervision