Paid Search Manager

We are seeking an experienced and results-driven Paid Search Manager to oversee the strategy, execution, and optimization of paid search marketing campaigns. The ideal candidate will have a strong background in digital advertising, data analysis, and campaign optimization, with the ability to manage large-scale paid search initiatives that drive measurable growth and return on investment. The Paid Search Manager will be responsible for planning, implementing, and optimizing paid advertising campaigns across major search platforms. This role requires a data-driven mindset, strong analytical capabilities, and the ability to collaborate with cross-functional marketing and analytics teams. Important Eligibility Requirement: This position is open exclusively to residents of the United States . Applicants must currently reside in the United States and be legally authorized to work in the country. Applications submitted from outside the United States will not be considered. Key Responsibilities Develop and execute paid search strategies across platforms such as Google Ads, Microsoft Ads, and other search advertising networks . Manage campaign budgets and optimize spending to maximize return on ad spend (ROAS) and conversion rates. Conduct keyword research, audience targeting, and competitive analysis to improve campaign performance. Monitor and analyze campaign metrics including CTR, CPC, CPA, conversion rates, and overall ROI . Implement A/B testing for ad copy, landing pages, and targeting strategies. Collaborate with marketing, design, and content teams to create high-performing ad creatives and landing pages. Track and report campaign performance using analytics and reporting tools. Identify opportunities for growth and scaling across search advertising channels. Stay up to date with industry trends, platform updates, and best practices in digital advertising. Required Qualifications Bachelors degree in Marketing, Business, Communications, or a related field . 3–5+ years of experience managing paid search or digital advertising campaigns. Strong experience with Google Ads and Microsoft Advertising platforms . Proficiency in Google Analytics, Google Tag Manager, and campaign tracking tools . Strong analytical skills and experience interpreting marketing performance data. Experience managing campaign budgets and optimizing ad performance . Excellent organizational and project management skills. Ability to work independently and collaborate with remote teams. Preferred Qualifications Experience managing large-scale advertising budgets ($50K+ per month) . Familiarity with SEO and broader digital marketing strategies . Experience with marketing automation platforms and CRM integrations . Google Ads certifications or other digital marketing certifications. Experience with conversion rate optimization (CRO) strategies. Compensation Annual Salary: $85,000 – $120,000 per year Salary will be determined based on experience, qualifications, and proven campaign performance expertise. Benefits Employees may receive a comprehensive benefits package that includes: Medical, dental, and vision insurance 401(k) retirement plan with employer matching Paid time off (PTO) and paid company holidays Flexible remote work environment Professional development and training programs Performance-based bonuses Paid parental leave Technology and home office stipend Employee wellness programs