KOL Marketing Specialist

Our client specializes in health and beauty products, with a strong focus on e-commerce development. This company operates as the Vietnamese branch of a Singapore-based enterprise. The parent company in Singapore has established a presence across major Southeast Asian markets, primarily engaged in the big health industry, offering health supplements and nutritional products. As a KOL Marketing Specialist, you will be responsible for expanding and managing influencer resources on Shopee, TikTok, and other e-commerce platforms, leveraging influencer marketing to drive sales growth. The ideal candidate should have strong connections with top-tier e-commerce influencers and social media KOLs, be able to develop and execute influencer marketing strategies aligned with company sales goals (e.g., boosting key products, testing new launches), and take ownership of GMV and ROI. Main responsibilities: KOL/KOC Management & Development Identify, expand, and manage a network of KOLs/KOCs on TikTok and Shopee. Build and maintain an influencer database to support marketing campaigns. Establish and develop long-term partnerships with KOLs/KOCs aligned with the brand direction. Influencer Marketing Campaign Execution Plan and execute KOL marketing strategies in line with the company's business objectives. Collaborate with KOLs/KOCs to implement product promotion campaigns and drive sales. Negotiate and manage partnerships with KOLs to optimize marketing ROI. Performance Analysis & Optimization Monitor and evaluate the performance of influencer marketing campaigns. Analyze data and optimize marketing strategies to improve campaign effectiveness. Manage the marketing budget and ensure efficient allocation of resources. Market Research & Internal Collaboration Track market trends and competitor influencer marketing strategies. Work closely with the e-commerce and marketing teams to ensure campaigns achieve sales targets. Main Requirements: Language: Fluent in English or Chinese, and Vietnamese (listening, speaking, reading, and writing). Education: Bachelor's degree or above in Marketing, Advertising, Media, E-commerce, or related fields. Experience: At least 1 year of experience in influencer marketing, KOL partnerships, or e-commerce marketing. Experience in Shopee & TikTok influencer marketing is preferred. KOL Resources: Strong connections with top-tier e-commerce influencers and social media KOLs in Vietnam, especially on Shopee & TikTok. Deep understanding of Shopee and TikTok influencer marketing mechanisms, with expertise in different influencer collaboration models. Data-driven mindset, capable of analyzing influencer performance data and optimizing marketing strategies to improve ROI. Strong negotiation and communication skills, able to establish long-term relationships with influencers and MCN agencies. Highly adaptable, and able to thrive in the fast-paced e-commerce industry.