Marketing Manager

David Kennedy Recruitment is working with a digital services company providing B2B services including marketing, technology, analytics, and operational support to international brands. They are looking to hire a Marketing Manager for their offices in Limassol, Cyprus. Position: Marketing Manager Location: Limassol, Cyprus Work model: on-site, 100% Employment type: full-time. Duties & Responsibilities Lead multi-channel marketing campaigns across SEO, PPC (Google Ads, affiliates), social media, email, and SMS Analyze and optimizes key metrics including CAC, LTV, ROI, and churn using tools such as GA, Amplitude, and Tableau Manage monthly marketing budgets up to $500K and ensures efficient allocation across channels Oversee content strategy, A/B testing initiatives, and promotional activities in line with regulatory requirements Manage a team of 5-10 marketing specialists Collaborate with Product, CRM, and Development teams to improve acquisition and retention strategies Coordinate with internal marketing and analytics teams as well as external stakeholders including Payments, Risk, CRM, and Compliance Monitor performance across key markets including EU, LATAM, and Asia and provides actionable insights. Requirements Native / fluent in English, both verbal and written 2+ years of experience in iGaming and performance marketing Proven success in scaling to 50K+ monthly depositors Brings an existing portfolio of active affiliates Strong knowledge of tools such as AppsFlyer or Adjust and Braze or Klaviyo Data-driven mindset with strong analytical capabilities Previous experience in managining / supervising marketing teams will be considered as an advantage Has affiliate network experience considered an advantage. Benefits Competitive salary and performance-based bonus Sports benefit for wellbeing Free daily lunch Provides 6 days of paid sick leave, as well as 4 personal days per year Access to industry events and conferences Supportive and collaborative team environment And many others!!!