Commercial Marketing Lead

Commercial Marketing Lead Industry: Healthcare / Oncology Location: Lekki, Lagos, Nigeria Reports To: Product Growth & Partnership Lead Employment Type: Full-Time (Permanent) Experience Level: Minimum 5 Years Salary Range: ₦250,000 – ₦300,000 Role Overview The Commercial Marketing Lead is responsible for planning, executing, and monitoring marketing strategies that drive adoption, engagement, and revenue for oncology products. This role bridges marketing strategy, sales enablement, and customer engagement, ensuring that marketing initiatives directly contribute to business growth. The Commercial Marketing Lead will collaborate closely with Product Growth & Partnership and Operations & Growth teams to optimize campaigns, expand market penetration, and strengthen commercial outcomes. Key Responsibilities 1. Marketing Strategy & Planning Develop and implement monthly marketing plans for B2C and B2B segments. Align marketing initiatives with overall commercial objectives and product adoption targets. Conduct market research and competitor analysis to identify opportunities for growth. 2. Sales Enablement & Commercial Growth Drive monthly sales across products through marketing campaigns and promotional initiatives. Support the sales team with marketing collaterals, product positioning, and customer engagement strategies. Monitor and optimize campaigns to maximize ROI and revenue impact. 3. Digital & Offline Marketing Plan and execute multi-channel campaigns including social media, email, content marketing, events, and influencer partnerships. Oversee digital marketing efforts to improve lead generation, customer engagement, and product adoption. Ensure consistent messaging and brand visibility across all channels. 4. Stakeholder Collaboration Work closely with Product Growth & Partnership Lead and Operations & Growth Lead to align marketing and commercial strategies. Collaborate with internal teams to ensure seamless execution of initiatives. Build and maintain relationships with key B2B partners, distributors, and healthcare professionals. 5. Analytics & Reporting Track KPIs including sales performance, campaign effectiveness, lead conversion, and customer engagement. Prepare performance reports and provide insights for strategic decision-making. Recommend optimizations and new initiatives using data-driven insights. Qualifications & Experience Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field. Minimum of 5 years' experience in marketing, commercial growth, or business development, preferably in healthcare, pharmaceuticals, or oncology. Proven track record of driving both B2C and B2B sales through marketing initiatives. Strong understanding of healthcare market dynamics and Nigerian regulatory compliance. Proficiency with digital marketing tools, CRM systems, and analytics platforms. Excellent leadership, communication, and stakeholder management skills. Key Competencies Strategic Marketing & Planning Commercial Acumen & Sales Enablement Digital Marketing & Campaign Management Market Research & Competitor Analysis Data-Driven Decision Making Stakeholder Engagement & Relationship Management Results-Oriented & Target-Driven Compensation & Benefits Competitive monthly salary (₦250,000 – ₦300,000) Performance-based incentives tied to revenue and adoption targets Professional development and career growth opportunities Collaborative and innovative work environment How to Apply Interested candidates should submit: CV Tailored Cover Letter Email: hiring@mysigma.io Subject Line: Commercial Marketing Lead Application