Head of Digital Marketing - FX Industry

Position : Head of Digital Marketing - FX Industry Location : Limassol, Cyprus Employment type: Full-time Remuneration : Base salary. About the role. We are looking to hire a Head of Digital Marketing to act as a strategic, data-driven leader who thrives on turning numbers into insights and insights into growth. This role owns the global digital marketing strategy, driving high-quality lead generation and client acquisition through advanced analytics, attribution, and performance marketing excellence. DUTIES AND RESPONSIBILITIES Develop and lead the end-to-end global digital marketing strategy across paid search, display, paid social, programmatic, SEO, and retargeting. Plan, execute, and optimize high-performing campaigns across platforms such as Google Ads, Bing, Meta, TikTok, LinkedIn, X, and programmatic networks. Build and scale an integrated lead generation framework using audience segmentation, funnel optimization, and performance analytics. Translate commercial objectives into actionable, measurable digital strategies that support growth targets. Champion a data-first marketing culture by integrating digital analytics with business intelligence for actionable insights. Design and manage multi-touch attribution models and collaborate with IT and analytics teams to enhance reporting, dashboards, and decision-making tools. Lead global digital campaigns with a strong focus on ROI, lead quality, scalability, and sustainable performance. Oversee external media agencies to ensure alignment with strategy, efficient execution, and achievement of performance targets. Continuously optimize campaigns through testing of creatives, landing pages, targeting, and channel mix. Collaborate closely with internal stakeholders including Business Development, Product/IT, Compliance, Country Managers, and regional marketing teams. REQUIREMENTS: Fluent in English (minimum C1 level) with strong proficiency in both written and verbal Minimum 4 years of experience in digital or performance marketing, with at least 2 years in a strategic role leading end-to-end paid media strategies. Proven experience driving data-led lead generation within financial services and/or FX trading environments. Advanced knowledge of multi-channel attribution, funnel analytics, and media mix modeling. Strong hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, and data visualization tools such as Power BI. Demonstrated ability to manage large media budgets with clear ROI and pipeline impact. Highly analytical, growth-focused mindset with the ability to convert complex data into commercial strategy. Excellent leadership, communication, and stakeholder management skills. BENEFITS: Unique opportunity to build your career within a fast-growing, global organization Competitive remuneration package based on qualifications and experience, including 13th salary and discretionary performance bonuses Comprehensive medical insurance covering outpatient, inpatient, and dental care Continuous professional growth through our Employee Training & Development program Participation in our Provident Fund Scheme for long-term savings and investment Birthday and loyalty benefits recognizing employee milestones Collaboration with SportBenefit to support health and well-being Regular team-building events and group activities fostering a strong and engaging company culture. To apply for this position and to explore many other exciting opportunities, visit and apply through our career page: https://www.careers-page.com/toptalent-2