MANAGER MARKETING

Company Overview: Our client, a Karachi-based, State Bank of Pakistan (SBP) regulated Electronic Money Institution (EMI), seeks to appoint an experienced professional for the following role: Job Role As Marketing Manager, you will lead brand, growth, and partnership-driven initiatives that will define our public presence and fuel customer acquisition in a competitive fintech landscape. You will collaborate closely with internal stakeholders and partner organizations to drive consumer adoption, awareness, and loyalty. Key Responsibilities Brand Strategy & Execution – Develop and lead comprehensive brand strategies that build awareness, drive engagement, and align with Companys long-term vision. Integrated Campaign Management – Plan and execute growth-focused marketing campaigns across digital and offline channels to drive acquisition, engagement, and conversion. Content & Creative Direction – Oversee the development of compelling content for social media, web, product, and partner marketing initiatives. Partnership Marketing & Co-Branding – Work closely with marketing/retail teams of partner organizations to plan and execute collaborative marketing initiatives. Performance Tracking & Optimization – Monitor KPIs, brand health, and campaign performance; optimize for ROI and user growth using a test-and-learn approach. Cross-Functional Collaboration – Partner with Product, Operations, and external agencies to ensure brand alignment and timely execution of campaigns. Education Minimum 16 years of education, preferably a Masters degree in Business Administration, Marketing, or a related field from an HEC-recognized or equivalent foreign institution. Experience Minimum 5 years in marketing or brand management roles, ideally in a tech startup, fintech, or digital-first organization. Experience in digital financial services, e-commerce, or consumer tech growth functions is preferred. Requirements Marketing & Growth Leadership – Proven ability to design and execute end-to-end brand and acquisition strategies in dynamic, consumer-facing environments. Collaborative Execution – Experience managing multi-stakeholder campaigns, especially in coordination with external partners and retail-facing brands. Team Leadership – Ability to inspire and lead small teams or agency partners to deliver high-impact creative and campaign outputs. Communication & Creativity – Strong storytelling, messaging, and brand positioning skills across channels and formats. Agility & Entrepreneurial Mindset – Thrives in a fast-paced startup setting, with a bias toward action and innovation. Age The candidate should preferably be not more than 35 years of age as of last date of submission of application. This advertisement is published on 13 March 2026 . The last date to apply is 22 March 2026 . Candidates who possess the required experience and educational qualifications to undertake this challenging role are encouraged to submit their applications at https://hrsi.careers-page.com/ Only shortlisted candidates will be contacted. www.hrs-int.com