Performance Marketing Manager (Healthcare/50mil gross/Hanoi)

Location: Hanoi Industry: Healthcare / Hospital / Clinic / Aesthetic 1. JOB DESCRIPTION Responsible for developing and executing data-driven Performance Marketing strategies, optimizing the entire customer journey from Lead to Revenue, ensuring sustainable and effective business growth. 2. KEY RESPONSIBILITIES 2.1 Strategy & Growth Develop and implement multi-channel marketing strategies (Facebook, Google, TikTok, Website, CRM). Optimize the full conversion funnel: Lead Appointment Visit Treatment Revenue Take ownership of key KPIs: Revenue, CPL, Conversion Rate, CAC, ROAS. 2.2 Execution & Performance Optimization Plan and manage monthly/quarterly campaigns. Conduct A/B testing on content, landing pages, and advertising messages. Collaborate with Sales, Customer Service, and Operations teams to improve actual conversion rates. Design service packages and promotional programs to drive conversion performance. 2.3 Data Analysis & Reporting Analyze customer data and monitor channel performance. Build dashboards to measure funnel performance and budget efficiency. Report performance and propose optimization solutions to the Board of Directors (BOD). 3. REQUIREMENTS Minimum 5 years of Marketing experience, including at least 3 years in Healthcare/Clinic/Aesthetic industry. Proven hands-on experience in revenue-driven Performance Marketing. Strong analytical mindset with solid understanding of customer journey. Proactive, KPI-driven, and able to collaborate effectively across departments. 4. BENEFITS 4.1 Compensation & Benefits Competitive salary with attractive performance-based commission. Quarterly/annual bonuses; salary review every 6 months based on performance. Full statutory benefits (Social Insurance, Health Insurance, Unemployment Insurance), public holidays, annual leave, company trips, birthday benefits, lunch allowance, and transportation support. Premium health insurance and non-life insurance coverage; special healthcare benefits for employees and their family members. Long-term incentives including ESOP and recognition programs aligned with organizational development and talent growth. 4.2 Career Development Participate in building and operating performance tracking dashboards (funnel, CAC, ROAS, revenue by service/location) for management and BOD reporting. Advanced training on KPI/BSC marketing systems aligned with revenue and operational efficiency goals. Clear career path toward: Head of Performance Marketing Director , based on capability and achievements. 4.3 Support to Achieve Success Access to operational data and customer insights from CS, Operations, Finance, Data & CRM teams for performance optimization. Strong support from Leadership and cross-functional teams in executing growth strategies, testing conversion models, and enhancing customer experience. Direct collaboration with doctors and clinics to gain deep understanding of patient behavior and develop effective marketing messages. Access to dashboard systems, data tracking tools, and marketing automation platforms. Contact Details: Ms. Zoe Huyen Phone/Zalo: 0339 366 508 Email: thanhhuyen@cnk-consulting.com.vn