SOCIAL MEDIA & MARKETING MANAGER

Job Overview: We are looking for a creative and results-driven Digital Marketing & Social Media Executive to lead the companys online presence and brand visibility in Pakistans solar energy and industrial market. The ideal candidate will be responsible for creating a strong digital footprint, managing social media accounts, executing marketing campaigns, generating inbound leads, and coordinating online-to-offline marketing initiatives. This role requires a proactive, data-driven, and strategic approach to enhance brand engagement and drive business growth. Key Responsibilities: 1. Social Media Strategy & Management Develop and execute a comprehensive social media plan aligned with business objectives. Manage official accounts on Facebook, LinkedIn, Instagram, and YouTube. Create engaging, professional content (posts, videos, infographics) highlighting products, projects, and success stories. Monitor engagement metrics and respond to customer messages or inquiries promptly. 2. Content Creation & Branding Plan monthly content calendars including visuals, videos, and captions. Collaborate with design teams to ensure brand consistency in all marketing materials. Maintain a professional tone aligned with the industrial and energy sector positioning. 3. Digital Marketing & Lead Generation Plan and manage campaigns on Facebook Ads, Google Ads, and LinkedIn to attract installers, distributors, and end users. Track campaign performance, optimize budgets, and improve ROI. Manage email marketing campaigns, newsletters, and remarketing initiatives. 4. Market Analysis & Reporting Analyze audience insights, competitor activities, and market trends. Generate monthly digital performance reports with actionable recommendations. Support offline marketing with digital materials (brochures, videos, banners). 5. Coordination with Sales & Field Teams Align online marketing campaigns with on-ground sales and field marketing activities. Provide digital leads and coordinate follow-ups with the sales department. Support event planning, exhibitions, and promotional campaigns. Required Qualifications & Skills: Graduate degree in Marketing, Mass Communication, or Business Administration . Knowledge of battery energy storage systems is a must. Proactive, creative, and data-driven mindset. Experience with Facebook Business Suite, Google Ads, Canva, CapCut, Meta Pixel, and SEO tools . Strong English writing, visual communication, and content creation skills.