Digital Marketing Executive (Female) – Meta Ads & Lead Generation

Location: NIC Karachi Job Type: Full‑Time | Onsite Experience: 1–2 Years Salary: PKR 75,000 – 100,000 + Performance Incentives About the Role We are looking for a Female Digital Marketing Executive with hands‑on experience in Facebook and Instagram advertising (Meta Ads) to join our growing startup team in Karachi . This role focuses on lead generation, social media marketing, and campaign optimization to help scale a local service platform. The ideal candidate understands performance marketing, lead funnels, and data‑driven campaign optimization . You will work directly with founders in a fast‑paced startup environment , helping drive customer acquisition through digital marketing strategies and paid advertising campaigns . Key Responsibilities Plan, launch, and optimize Facebook & Instagram (Meta) lead generation campaigns Manage paid social media advertising budgets and targeting Analyze campaign performance including CPL (Cost per Lead), conversion rates, and ROI Develop and manage social media content strategies for growth Generate and track local leads for service‑based campaigns Perform A/B testing on ads, creatives, and targeting Monitor campaign analytics and provide performance reports Collaborate with founders to improve lead generation funnels and marketing strategies Required Qualifications 1–2 years of experience in digital marketing Hands‑on experience with Meta Ads Manager (Facebook & Instagram Ads) Strong understanding of lead generation funnels Experience analyzing CPL, conversions, and campaign performance metrics Creative thinking combined with data‑driven decision making Strong English communication and writing skills Comfortable working in a startup environment with ownership mindset Preferred Skills Social Media Marketing & Growth Strategies Facebook Ads / Instagram Ads Campaign Management Performance Marketing & Lead Generation Marketing Analytics & Conversion Tracking Content Planning & Campaign Optimization Compensation & Benefits Salary: PKR 75,000 – 100,000 per month (based on experience) Additional benefits: Performance‑based incentives Opportunity to grow with a fast‑growing startup Direct collaboration with founders and leadership Career growth in digital marketing and performance marketing