Senior Sales & Marketing Manager (Aftermarket Wheels)

Company Background Our client is a well-established automotive distribution and solutions provider operating across Malaysia. They specialize in sourcing and supplying premium performance and lifestyle automotive products through a broad network of trade partners, including retailers, specialty workshops, and dealer channels. As part of their ongoing expansion, they are seeking a Senior Sales & Marketing Manager to lead strategic sales initiatives, strengthen channel relationships, and drive market development from their base in Kota Kemuning Shah Alam. Job Responsibilities Strategic Sales & Channel Management Develop and implement sales strategies for distributing custom alloy wheels through wheel & tyre shops. Cultivate and expand trade partnerships (distributors, shop chains, independent retailers). Create pricing, promotions, and incentive programs tailored to trade channel dynamics. Marketing Leadership Build brand awareness and product education among trade customers (e.g., bundled marketing support, co-branded materials). Plan and execute trade promotions and local events to drive in-store engagement. Identify and collaborate with influential shop owners or local "wheel influencers" to showcase company products through in-store displays, social media, or events. Develop co-branded marketing materials, promotions, and localized campaigns to reinforce brand presence and product appeal at point of purchase. Collaborate on digital marketing initiatives that support offline sales activities. P&L & Financial Accountability Own regional P&L: manage revenue targets, gross margin, budgets, expenses, and profitability. Monitor KPIs such as sales volumes, revenue growth, channel profitability, and ROI on marketing spend. Forecast sales accurately and align supply chain activities accordingly (collaborate with SCM teams). Market Analysis & Competitive Intelligence Conduct market and competitor analysis to identify opportunities, threats, and pricing dynamics. Track product trends, pricing shifts, and new opportunities; adjust strategies accordingly Team Leadership & Cross-Functional Collaboration Lead and mentor sales and marketing teams, set targets, and ensure accountability. Liaise with supply chain, product, marketing, and operations to align execution. Report to regional/global leadership on channel performance, trends, and P&L metrics. Qualifications & Experience Minimum a Bachelors degree in Business, Marketing, or similar; MBA is a plus. At least 8 years in sales/marketing within the automotive aftermarket, preferably alloy wheels or related products. Proven capability in end-to-end P&L accountability , including budgeting, forecasting, and financial performance management. Deep knowledge of traditional trade channels (wheel & tyre shops). Experience managing both B2B and B2B2C environments. In-depth knowledge of Malaysias aftermarket automotive retail ecosystem. Strong connections with tyre/wheel shop owners and distributors is a major advantage. Highly self-motivated with the ability to work independently and travel frequently. Interested candidates, please apply online or share your resume to revathiy(at)talentrecruit.com.my Only shortlisted candidates will be notified