Рroduct Alignment Marketing Manager (PAMM) Wallet, Cards, Ramps

Responsibilities Own top-of-funnel strategy and execution for Cards and On-Ramp products, including onboarding, acquisition, and first activation. Define and evolve ICP, user segmentation, and audience strategy across markets and channels. Develop and execute go-to-market (GTM) strategies for Cards and related financial products. Lead acquisition and growth initiatives across paid traffic, SEO, and ASO. Launch and optimize marketing campaigns with clear funnel logic and measurable outcomes. Partner with Product Managers to research new markets, user needs, and providers (e.g. card issuers, ramps). Drive market and competitor analysis to inform positioning and growth decisions. Monitor funnel performance and user behavior to improve conversion, activation, and retention. Align execution across Product, Growth, Analytics, and Marketing teams. Requirements 4+ years of experience in Crypto as Product Marketing, Growth, or Performance Marketing. Strong hands-on experience with top-of-funnel acquisition, onboarding flows, and GTM execution. Solid understanding of marketing funnels, user segmentation, ICP development, and lifecycle marketing. Proven experience launching and scaling paid acquisition campaigns; understanding of SEO and ASO. Experience working cross-functionally with Product, Analytics, Growth, and Marketing teams. Professional working proficiency in English and fluent Russian are required. Knowledge of Spanish is a strong plus. We offer: Salary in USDT; Fully remote work from anywhere in the world with a flexible work schedule; 100% paid sick leave and vacation; Corporate pricing for company products and the opportunity to set up your own mining farm using EMCD's infrastructure.