Performance Marketer

JOB DETAILS Job Title : Performance Marketer Location : Remote Reports To : Founder / Marketing Lead Work Shift : Overlap with US hours preferred Working Hours : Full-time (40hrs/week) Job Description We are hiring a Performance Marketer to drive paid acquisition strategy and execution for a data-driven analytics company serving DTC and eCommerce brands. This role is responsible for managing and optimizing paid media campaigns across digital platforms, with a strong focus on performance, testing, and ROI. You will work closely with leadership to identify growth opportunities, scale winning campaigns, and continuously improve cost efficiency and conversion rates. Key Responsibilities Plan, launch, and manage paid media campaigns across Meta, Google, LinkedIn, and other platforms Develop structured testing frameworks for creative, audiences, and messaging Monitor campaign performance and optimize for ROAS, CAC, and LTV Analyze funnel performance and identify bottlenecks Create performance reports with actionable insights Collaborate with creative and content teams to improve ad effectiveness Manage budgets and forecast spend allocation Identify scaling opportunities across channels Stay updated on platform changes and best practices Qualifications 3+ years experience in paid media management Proven experience managing performance campaigns for DTC or SaaS brands Strong understanding of attribution models and analytics Comfortable working with data and performance dashboards Experience running structured A/B testing Strong problem-solving skills Excellent written and verbal English communication Nice to Have Experience working with analytics or SaaS companies Familiarity with data visualization tools Experience collaborating with creative teams Understanding of conversion rate optimization principles