Head of Retail Media & Performance Advertising

Department: Commercial / Revenue Location: Head Office / Hybrid / Remote Role Summary: The Head of Retail Media & Performance Advertising will build, scale, and lead a high-growth Retail Media business unit within a membership-based retail and e-commerce organization. This role carries full P&L accountability and is responsible for transforming first-party customer data into a monetizable advertising platform that enables brand partners and marketplace sellers to reach a highly engaged member base through data-driven, measurable media solutions. The role operates as a business unit leader — defining strategy, commercial frameworks, ad product development, campaign delivery, and measurement infrastructure — while collaborating cross-functionally across Commercial, Marketing, Data, and Technology teams. This is both a strategic and operational leadership role with revenue ownership. Key Responsibilities: 1. Business Ownership & P&L Leadership Own full P&L responsibility for the Retail Media vertical. Define annual revenue targets and profitability goals. Develop scalable pricing structures (CPM, CPC, CPA, hybrid models). Build go-to-market strategy and revenue expansion roadmap. Provide performance reporting, forecasts, and strategic insights to executive leadership. 2. Retail Media Strategy & Product Development Define the overall Retail Media vision, roadmap, and KPIs. Develop compelling value propositions for brand partners and marketplace sellers. Design ad inventory structure, bidding logic, and monetization mechanics. Identify and launch new ad formats (on-site display, sponsored listings, CRM media, off-site targeting, etc.). Ensure compliance with data governance and privacy standards. 3. Advertiser & Partner Development Lead acquisition and onboarding of brand advertisers and marketplace sellers. Develop media proposals aligned to brand objectives (awareness, conversion, basket uplift, etc.). Act as senior client lead for key accounts. Drive long-term commercial relationships and upsell opportunities. 4. Campaign Delivery & Optimization Oversee end-to-end campaign execution across digital touchpoints (on-site placements, push notifications, CRM, SMS, email, etc.). Ensure timely delivery, targeting precision, and performance optimization. Partner with analytics teams to measure attribution and incremental lift. Optimize campaigns based on ROAS, ROI, and attributed sales. 5. Cross-Functional Leadership Collaborate with Technology teams on ad serving infrastructure and targeting capabilities. Work with Data teams to implement robust tracking and attribution systems. Align with Marketing to integrate Retail Media within broader customer engagement strategies. Build and lead a high-performing Retail Media team. 6. Measurement & Analytics Define performance metrics including ROAS, ROI, incremental sales, and customer acquisition cost. Establish standardized reporting dashboards. Continuously refine attribution methodology and campaign optimization frameworks. Utilize analytics platforms (e.g., Mixpanel, GA4, or similar tools) for performance tracking. Qualifications: Education Bachelor's degree in Marketing, Business, Communications, or related field. Advanced certifications in Digital Media, Ad Tech, or Data Analytics are advantageous. Experience 5–8+ years in digital media, retail media, performance marketing, or e-commerce advertising. Demonstrated experience owning revenue targets or managing P&L components. Strong exposure to ad tech ecosystems and performance marketing frameworks. Experience working cross-functionally with commercial, marketing, data, and technology teams. Client-facing leadership experience managing brand advertisers or strategic accounts. Skills & Competencies Deep understanding of digital advertising models and monetization strategies. Strong analytical capability and experience with performance tracking platforms. Strategic thinker with hands-on execution capability. Strong commercial acumen and negotiation skills. Ability to translate technical solutions into business value. Influential leadership style with strong stakeholder management.