Senior Content Lead

Senior Content Lead Makati City | On-site | Monday to Friday Job Description Role Overview The Senior Content Lead oversees the strategy, development, and optimization of multimedia content initiatives to drive brand growth and measurable results. This role combines creative direction with data-driven insights, working closely with marketing and creative teams to deliver cohesive, high-impact campaigns across all platforms. Key Responsibilities Lead end-to-end content strategy across digital, social media, video, and multimedia channels Ensure consistent brand voice, messaging, and storytelling across platforms Leverage market research, analytics, and audience insights to guide content planning and performance optimization Collaborate with marketing and creative teams to align content with business objectives Develop editorial calendars, workflows, and production processes Monitor KPIs, analyze campaign results, and implement continuous improvements Mentor and guide content team members to maintain high-quality output Utilize AI tools and analytics platforms to enhance reporting and strategic execution Qualifications Bachelors degree in Communications, Marketing, Multimedia, or related field Minimum of 6 years experience in content creation or leadership roles Strong portfolio demonstrating multimedia storytelling and campaign performance Analytical mindset with proficiency in content analytics and AI-driven tools Excellent leadership, communication, and project management skills