CRM Manager - iGaming, Sportsbook

CRM Manager - iGaming, Sportsbook We are partnering with an established international iGaming and sports betting operator expanding its footprint in the South African market. With a newly formed Cape Town hub, our client is investing in senior, commercially minded talent to build high-performance teams capable of competing at the top end of a highly regulated and fiercely competitive betting landscape. This CRM Manager role is central to that ambition. This is not a maintenance position. You will not inherit outdated campaigns or simply manage existing workflows. You will build, own, and evolve the CRM and retention strategy for South Africa — with full accountability for player engagement, loyalty, and revenue performance across Sportsbook and Casino products. This opportunity is ideal for a commercially driven CRM professional who thrives on ownership, accountability, and measurable impact. What You Will Do As CRM Manager, you will lead the end-to-end customer lifecycle strategy, ensuring that player engagement and retention directly contribute to long-term profitability. Key responsibilities include: Define and execute the South African CRM and retention strategy aligned to broader commercial objectives Own the full promotions lifecycle — from ideation and planning through execution, optimisation, and reporting Build and manage a structured bonus and promotions calendar aligned to sporting events, lifecycle stages, and business priorities Design, launch, and optimise multi-channel CRM campaigns across Sportsbook and Casino Leverage segmentation, lifecycle modelling, and personalisation strategies to drive engagement and ROI Analyse campaign performance, customer behaviour, and revenue metrics to generate actionable insights Continuously test, refine, and optimise campaigns to improve DAU, retention, and Net Gaming Revenue Manage CMS setup, campaign testing, and execution to ensure seamless player journeys Ensure all promotional activity remains compliant within a regulated South African market Collaborate cross-functionally with Marketing, Product, Sportsbook, Compliance, Analytics, and Customer Support teams Support and mentor CRM and promotions team members as the function scales All About You We are looking for a commercially sharp CRM Manager with strong iGaming retention and lifecycle marketing expertise. You will bring: Proven experience in CRM, retention, or promotions within iGaming or sports betting Strong understanding of bonus mechanics, free bets, boosts, and incentive structures across Sportsbook and Casino Hands-on experience with CRM platforms, campaign management tools, and advanced Excel skills Demonstrated ability to build segmentation, lifecycle, and personalisation strategies Strong analytical capability with confidence interpreting campaign and revenue data Excellent written communication skills, including drafting compliant promotional T&Cs High attention to detail with a strong compliance mindset Experience operating in regulated markets (South African market exposure highly advantageous) Prior experience mentoring or guiding junior team members is beneficial Additional Information Cape Town-based role within a newly established local hub Discretionary company performance bonus 21 days annual leave Collaborative, performance-driven office culture Long-term career progression within a growing international iGaming business If you are a CRM professional who wants true ownership, commercial accountability, and the opportunity to shape how an international operator wins in South Africa, we would love to tell you more.