Senior English Copywriter

Mumzworld is the leading digital commerce platform for mothers and families in the GCC region. Trusted by millions, we are the region’s go-to destination for baby, mother, and child essentials — and we’re just getting started. Our next chapter is bold: building the region’s most ambitious Super App for families — integrating e-commerce, pharmacy, healthcare, education, and more. With 300+ team members across the UAE, Saudi Arabia, Egypt, and remote locations in Europe, Asia, and Africa, we’re growing fast. We’re looking for professionals who combine business rigor with a builder’s mindset — entrepreneurial thinkers, data-driven decision-makers, and strong collaborators who prioritize people, culture, and long-term impact. Join us as we shape the future of family living in the region. We are now looking for a Senior English Copywriter who combines agency-level creativity with e-commerce performance thinking. Role Overview This is not a junior execution role. We are looking for a senior thinker who can: • Translate brand strategy into powerful messaging systems • Write emotionally intelligent copy that still converts • Move fast in a performance-driven environment • Maintain brand consistency across multiple touchpoints You will work closely with Brand, CRM, Product, Paid Media, and Commercial teams to shape the English voice of Mumzworld. Key Responsibilities Brand & Strategy Own and evolve the English tone of voice Develop messaging frameworks aligned with brand pillars Ensure brand consistency across all channels Campaign & Creative Lead campaign copy development from concept to execution Write high-impact headlines and narratives Contribute strategically during campaign ideation Performance & Quick Commerce Write high-converting copy for paid ads, landing pages, and app banners Craft push notifications for time-sensitive quick commerce environments Understand urgency without sounding pushy Optimize messaging to improve CTR and reduce bounce rates UX & Product Copy Develop clear, helpful microcopy Simplify complex information into reassuring messaging Support life-stage based communication journeys Leadership Provide feedback to junior copywriters Raise the overall writing standard of the team Confidently present and defend copy decisions Mandatory Requirements 5+ years of professional copywriting experience Strong agency background with campaigns in portfolio Proven experience in e-commerce environments Exceptional English proficiency level, native or near-native fluency Strong portfolio showcasing both brand and performance work Experience working remotely in structured environments We Are Looking For Someone Who Thinks strategically, not just tactically Understands conversion psychology Can shift between emotional storytelling and high-urgency messaging Knows how to write fast without compromising quality Understands that we are helping a mum choose, not simply pushing a sale