SMB Marketing Program Manager

Location: London / Reading (UK) or Munich (Germany) Language Requirement: Fluent German speaker About the Company Our cliet is a global technology company transforming digital experiences for businesses and consumers worldwide. Our innovative platforms and tools empower creativity, productivity, and personalized customer engagement at scale. We are committed to building inclusive teams where diverse perspectives drive innovation and where every employee has equal opportunity to thrive. The Role We are seeking an experienced B2B Marketing Program Manager (SMB) to own and lead the EMEA SMB marketing strategy. This role sits within the EMEA B2B Customer Marketing function and acts as the central point of coordination across Product Marketing, Content, Sales, and Demand Marketing teams. You will be responsible for designing and activating integrated, multi-channel campaigns that align global strategy with regional priorities — with a particular focus on Germany. This is a high-visibility role requiring strong strategic thinking, cross-functional collaboration, and hands-on campaign orchestration. Key Responsibilities Own and drive the EMEA SMB B2B integrated marketing strategy Partner with global marketing teams and regional SMB stakeholders to translate strategy into actionable campaigns Collaborate with consumer marketing teams to identify cross-segment opportunities and halo effects Brief internal channel teams (Paid Media, Paid Search, Lifecycle Marketing, Webinars, etc.) on quarterly strategies and ensure cohesive execution Work closely with content teams to ensure all required assets are developed, localized, and aligned with launch timelines (with emphasis on Germany) Track performance, collate campaign results, and present insights during mid-quarter reviews and end-of-quarter business summaries Ensure campaigns are delivered on time, within scope, and aligned to business objectives What You’ll Bring 5+ years’ experience in B2B marketing, demand generation, or related roles (SaaS or complex matrix organizations preferred) Proven experience developing marketing strategies and orchestrating multi-channel campaigns across functions Strong stakeholder management skills with the ability to influence across marketing and sales teams Excellent project management capabilities — able to manage multiple campaigns and deadlines simultaneously Data-driven mindset with experience reporting and presenting campaign performance Native German speaker based in London/Reading or Munich Strong communication skills, attention to detail, and collaborative working style Why Join Strategic ownership of EMEA SMB marketing initiatives High cross-functional exposure across regional and global teams Opportunity to shape growth in a key European market Work within a collaborative, fast-paced, and innovation-driven environment