Brand Development Manager - UAE

Our client, a leading international premium spirits group, is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE. This is a high-impact, on-trade focused role where you will drive distribution, win new accounts, and deliver standout brand activations across bars, restaurants, hotels, and clubs. If you thrive in the fast-paced hospitality scene and know how to get brands visible, listed, and selling — this role is for you. Key Responsibilities Distribution & Expansion Segment and prioritize on-trade outlets aligned to brand strategy Identify, approach, and secure new on-trade accounts Support perfect store negotiations with venue owners Drive full portfolio penetration with focus on aperitif category Track KPIs for distribution growth through audits and reporting Brand Activation Plan and execute high-impact activation strategies Partner with venues on campaigns and events Monitor activation KPIs and ROI Secure premium visibility (menus, back bars, POSM, promotions) Relationship Management Build strong partnerships with F&B leaders and hospitality stakeholders Collaborate closely with local distribution partner Deliver bartender and BA training programs Provide hands-on support to on-trade partners Market Intelligence Monitor consumer trends and competitor activity in UAE on trade Provide actionable insights to internal teams Benchmark performance vs. competitors Use data to optimize route-to-market and activation plans Experience & Education Bachelor's degree in business, Marketing, or related field 2–3 years' experience in sales, business development, or trade marketing within beverage/alcohol (spirits preferred) Strong knowledge of UAE on-trade landscape Demonstrated commercial growth and activation success Proven negotiation and relationship-building skills Entrepreneurial, proactive, and able to work independently Required Skills Excellent communication and influencing skills Strong time and priority management Hands-on problem solver with project management capability Strong stakeholder management across all levels Team player with opportunity-spotting mindset Proficient in Microsoft Office Fluent in English (Arabic is a plus) Passion for the spirits industry Strong presentation skills Additional Requirement Willingness to travel when required