Social Media & Content Strategist

We are looking for a creative and strategic Social Media & Content Strategist to take full ownership of our social presence across LinkedIn, Facebook, and Instagram. This role will focus on building a strong brand voice, driving engagement, and generating qualified leads through high-impact content. Location: DHA Phase 4, Lahore Work Mode: Onsite (Mon-Fri) Timings: 5pm-2am PKT Key Responsibilities Develop and execute a comprehensive social media strategy aligned with business goals Plan and manage content calendars across LinkedIn, Facebook, and Instagram Create engaging content (posts, carousels, short-form videos, thought leadership, case highlights, etc.) Work closely with design and leadership teams to translate technical services into compelling content Drive audience engagement, growth, and brand positioning Monitor performance metrics and optimize content strategy accordingly Stay updated with social trends, platform algorithms, and best practices Repurpose long-form content (blogs, case studies, insights) into social-native formats What We are Looking For 2–5 years of experience managing B2B social media accounts (preferably for tech/software agencies) Strong storytelling and copywriting skills Deep understanding of LinkedIn organic growth strategies Experience with analytics tools and performance reporting Ability to think strategically — not just post content Proactive, ownership mindset Bonus If You Have Experience in software development, SaaS, or digital agency marketing Video scripting / short-form content ideation skills Personal LinkedIn brand-building experience