Sales Manager – B2C (Automotive – EV)

Job Title: Sales Manager – B2C (Automotive – EV) Location: Zaandam, Netherlands Employment Type: Full-time Territory: Netherlands About the Role An authorised dealership of a leading global electric vehicle (EV) brand is seeking an experienced and results-driven Sales Manager to lead B2C retail operations from its Zaandam location. This role is responsible for driving showroom performance, managing the sales team, and ensuring the achievement of sales targets while delivering an exceptional customer experience aligned with premium EV retail standards. Role Overview The Sales Manager will oversee all B2C sales activities at the Zaandam dealership while contributing to Netherlands sales objectives. The role requires strong leadership, operational excellence, and a data-driven mindset to optimise sales performance, customer conversion, and overall retail efficiency. This is a key leadership position with direct responsibility for revenue growth, team development, and market expansion within the Dutch EV sector. Key Responsibilities Sales Performance & Strategy Lead and manage daily B2C sales operations at the Zaandam showroom Develop and execute local sales strategies aligned with national objectives Achieve and exceed monthly, quarterly, and annual sales targets Monitor KPIs including lead conversion, test drive ratios, order intake, and delivery performance Prepare sales forecasts and performance reports Team Leadership & Development Recruit, train, and coach sales consultants Create a high-performance, target-driven sales culture Conduct regular performance reviews and implement improvement plans Motivate and mentor the team to maximise productivity and customer satisfaction Customer Experience & Brand Standards Ensure a premium, seamless customer journey from first contact to vehicle delivery Maintain strict compliance with brand retail standards and operational guidelines Optimise CRM usage, lead management processes, and follow-up strategies Resolve escalated customer issues professionally and efficiently Operations & Collaboration Collaborate closely with Marketing, After-Sales, and Operations teams Support local campaigns, product launches, and promotional activities Maintain inventory alignment and ensure smooth order-to-delivery coordination Report performance and market insights to senior leadership Market Development Identify opportunities to grow local market share in the Netherlands Monitor competitor activity and EV market trends Strengthen partnerships within the local business community Requirements & Qualifications Minimum 5 years of experience in automotive B2C sales At least 2–3 years in a sales leadership or showroom management role Experience with EV or premium automotive brands is strongly preferred Strong understanding of automotive retail KPIs and CRM systems Excellent leadership, coaching, and communication skills Commercially driven with strong analytical and forecasting abilities Fluent in Dutch and English (written and spoken) Valid driving licence What We Offer Leadership role within a fast-growing EV dealership network Competitive base salary with performance-based bonus structure Company car and additional benefits Opportunity to play a key role in shaping EV retail growth in the Netherlands Dynamic, international, and innovation-driven working environment